Thursday, October 22, 2015

Ben & Jerry’s and New Belgium Brewing Toast to the Next Pint in their Partnership

Beer and Ice Cream Focus on Climate Initiative to Benefit Protect Our Winters

If there’s one thing that socially responsible businesses have learned, it’s that they can’t go at it alone. Whether it’s implementing responsible sourcing initiatives or creating a positive corporate model to make an impact on sustainability, there is strength in numbers. So where did Ben & Jerry’s turn for help and inspiration for its latest ice cream flavor? Colorado-based New Belgium Brewing. Never has the phrase “polishing off a pint” been so perfectly poised in any partnership for a delicious double-entendre.

Collectively committed to making a better impact in their global communities, the two B Corp companies proudly introduced Salted Caramel Brown-ie Ale ice cream, which will be featured in Ben & Jerry’s Scoop Shops as well as in pints across the country as a Limited Batch flavor this fall (MSRP $4.89). The concoction consists of New Belgium Brown Ale Ice Cream with Salted Caramel Swirls and Fudge Brownies. The ice cream, arriving on shelves this month, was unveiled Wednesday evening at a Washington D.C. launch “Brew-Ha-Ha” in the confines of the historic Howard Theatre. The launch event was heralded as “a night of music, climate activism, beer, and ice cream.” Musicians Galactic and Dr. Dog performed at the unveiling of Ben & Jerry’s newest ice cream flavor to highlight climate activism.

New Belgium Brewing and Ben & Jerry’s jointly pursued a partnership with Protect Our Winters. an organization founded by pro-snowboarder Jeremy Jones, to bridge the gap between the winter sports community and the necessary action to address climate change. “We wanted to partner with a business that shared our progressive values, fun spirit, and desire to take action giving fans an opportunity to act on climate. New Belgium quickly became the perfect choice,” said Jay Curley, Senior Marketing Manager at Ben & Jerry’s. A portion of the proceeds from the ice cream and the beer will benefit Protect Our Winters. Attendees at the launch event were encouraged to request action via governors in their home states to embrace Protect Our Winters and the Clean Power Plan to reduce carbon emissions.

Ben & Jerry’s and New Belgium combined forces on a Ben & Jerry’s-inspired beer as earlier announced by the brewing company in April 2015. Although the beer is just hitting markets now in October, the story made a springtime splash with the announcement of Salted Caramel Brown-ie Brown Ale. New Belgium’s Salted Caramel Brownie Brown Ale, a limited special release, is laden with dark roasted malts, chocolaty tones and hints of vanilla. Both the beer and ice cream are available now through the holiday season while supplies last.

“We are incredibly excited to be working with a like-minded business, creating top-notch flavor sensations and leveraging our collective efforts to bring awareness to B Corps and climate issues,” said Bryan Simpson, New Belgium’s PR Director. “Beer and ice cream are a beautiful pair and getting to turn folks onto the work of POW makes this collaboration that much more meaningful.”

Beer floats have never had a more perfect pairing…

For more information about Protect Our Winters, visit www.protectourwinters.org
For more information about New Belgium Brewery, visit www.newbelgium.com
For more information about Ben & Jerry’s, visit www.benjerry.com

Protect Our Winters (POW) was started in 2007 by pro snowboarder Jeremy Jones who witnessed first-hand the impact of climate change on our mountains. After having been turned away from areas that had once been ride-able and seeing resorts closed due to lack of snow, Jeremy saw a gap between the winter sports community and the action being taken by us all to address the problem. Snow-based recreation in the United States is estimated to contribute $62 billion annually to the US economy and supports over 940,000 jobs. So when we look at the cost of inaction, it’s serious business. We are the environmental voice of the global snow sports community, united towards a common goal of reducing climate change’s effects on our sports, our industry and local economies through education, advocacy and community-based activism. POW was founded on the idea that the collective power of the winter sports community is massive, and if we can all work together, the end result can be revolutionary. Together We Can Protect Our Winters. www.protectourwinters.org.

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews ten year-round beers; Ranger IPA, Rampant Imperial IPA, Slow Ride Session IPA, Snapshot Wheat, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.

As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2014 the company plans to complete its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben & Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2014 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benjerry.com.

Thursday, July 23, 2015

Capital Teas to Serve Tea·rrific! Ice Cream

Annapolis, MD and Bridgeport, CT (July 22, 2015) – Capital Teas®, a leading American tea retailer headquartered in Annapolis, MD, announces the introduction of Tea·rrific! Ice Cream’s® super-premium, all-natural, tea-infused ice cream to its retail patrons. The company’s tea-infused ice cream roll-out will begin today at Capital Teas’ Rittenhouse Square location in Philadelphia, and will soon follow in Washington D.C. at the company’s Capitol Hill (Barracks Row) and L’Enfant Plaza tea bars. Roll-outs at other Capital Teas locations are planned for later in the year.

Tea·rrific! Ice Cream flavors to be offered by Capital Teas include Chunky London Mist (Earl Grey ice cream with a hint of Madagascar vanilla, Belgian chocolate flakes and roasted pecan chunks), Chamomile (infused with Egyptian chamomile flowers), Ginger Matcha (cold-pressed ginger juice and Japanese matcha green tea) and Masala Chai (Assam tea and rooibos blended with sweet, aromatic, and peppery spices).

“Capital Teas aims to educate and inspire our customers though tea”, said Peter Martino, CEO of Capital Teas. “The tastes, benefits, and sheer goodness of tea have become recognized by savvy American consumers. We are thrilled to extend our tea-based offerings with Tea·rrific! Ice Cream, which is superbly crafted with high-quality ingredients and befits the excellence and multi-sensory experience we provide patrons.”

“We are excited to partner with a great and growing specialty tea company like Capital Teas,” said Mario Leite, President & Founder of Tea·rrific! Ice Cream. “We are honored they have chosen to add our distinctly delicious ice cream to their offerings. It is a validation of the quality and authenticity of our ice cream and evidence of how Capital Teas continues to offer innovative tea-based products to their patrons.”

Capital Teas is a leading, independent American tea retailer offering one of the most complete specialty tea collections available anywhere with over 200 premium, organic, and natural teas and infusions, including unique blends. With an ever-growing base of retail stores and a strong web presence, Capital Teas executes its mission daily by educating people and inspiring lives through the wonders of tea, one cup at a time. The company is headquartered in Annapolis, MD. See www.CapitalTeas.com.

Tea·rrific! Ice Cream is an artisanal ice cream company focused on crafting all-natural tea-infused ice cream from fresh-brewed loose leaf and herbal tea, hormone-free dairy, organic evaporated cane sugar, and never any gums, stabilizers, preservatives or corn syrup. All of its products offer unique flavors, a creamy texture, and a clean finish, leaving simply the essence of a fresh-brewed cup of tea on your palate. The company is headquartered in Bridgeport, CT. See www.tearrificicecream.com.

Thursday, April 23, 2015

Jeni's Splendid Ice Cream recalls all products

Just a few days after Blue Bell announced their total recall due to listeria, Jeni's Splendid Ice Cream (out of Ohio) has done the same. This includes the closing of all of their scoop shops for the time being.

For more info, go to their website announcement

"Customers who have purchased any of the products are urged to dispose of them or return them to the store where they were purchased for an exchange or full refund, and consult with their physician regarding any medical questions. Customers may also contact Jeni’s Splendid Ice Creams at 614-360-3905 between the hours of 9 am and 10 pm (E.D.T.) on April 23 and 24, from 9 am to 5 pm (E.D.T.) on April 25 and 26, and from 9 am to 5 pm (E.D.T.) on Mondays through Fridays thereafter. Jeni’s can also be contacted by email at recall@jenis.com, and at jenis.com/recall."

5/14 Update: They are making ice cream again and will be open for the long Memorial Day weekend!

6/12 Update: They found listeria again and scoop shops are temporarily closed again.

Thursday, April 2, 2015

DQ Announces Best-Tested Salted Caramel Truffle as April Blizzard of the Month

Dairy Queen has just announced the April Blizzard of the Month - Salted Caramel Truffle. This is the best performing Blizzard treat of all time and is a fun addition to DQ’s year-long 75th “Fanniversary.”

The Salted Caramel Truffle Blizzard features gooey, salty caramel truffles, buttery, crunchy toffee, rich cocoa fudge and dark chocolate chunks, Blended DQ soft serve.

As an added piece of the "Fanniversary" celebration, fans who order a Blizzard will see it served upside down, or their next one is free.

“Fans have tasted many Blizzard treat favorites, but the Salted Caramel Truffle Blizzard treat is perfection,” said Barry Westrum executive VP of Marketing for Dairy Queen. “It’s our best tasting Blizzard treat test in the treat's 35-year existence and solidifies why the flavor is ideal for our 75th Fanniversary celebration. It was a Fan favorite in testing with a top ranking in overall satisfaction and every single test operator recommended it for the Blizzard of the Month.”