Sunday, August 31, 2014

Graeter’s Gives Special Ice Cream Flavor In Hopes To Cure Cancer

Campaign Expands To Cincinnati, Dayton, 
Columbus, Lexington, Louisville & Indianapolis

“Sometimes the best way to cure cancer is with a little cream and sugar,” says Keith Desserich, Chairman of The Cure Starts Now – an international cancer research charity, “and thankfully, Graeter’s once again shows their commitment to the community by funding vital research to help our children.”

You may have already supported the cause and never known it. The bestselling ice cream flavor, Elena’s Blueberry Pie Ice Cream, has grown in its appeal within our community and is now being sold nationwide everywhere Graeter’s is carried. And still today, proceeds from the flavor benefit cancer research in pursuit of a revolutionary “homerun” strategy through The Cure Starts Now.

The Cure Starts Now and Graeter’s team up once again this September in their annual Cones for the Cure campaign. This two-week long campaign will take place September 3-15 at participating Cincinnati, Dayton, Columbus, Lexington, Louisville and Indianapolis Graeter's locations to help spread the word about The Cure Starts Now and its mission to find a cure for all cancers by focusing on pediatric brain cancer.

As part of their continued support for The Cure Starts Now, Graeter's will be giving away free scoops of Elena’s Blueberry Pie ice cream to customers two times during the month of September. Elena’s Blueberry Pie is a special flavor that was created in honor of 6-year-old Elena Desserich, the inspiration behind The Cure Starts Now.

“In many ways, this is where it started,” says Chip Graeter of Graeter’s. “Almost five years ago we joined the charity with the creation of this special flavor and have been committed to the cause ever since. And this time we want to do even more.”

During Cones for the Cure, guests that visit a Graeter’s store during the campaign period have the opportunity to donate a $1 or $5 “Cone for the Cure.” Graeter’s will also offer a $15 savings booklet for every donation of $5 or more to The Cure Starts Now. The element of surpise is what makes this such a great campaign as the two free ice cream days will randomly be announced with the help of media outlets and social media. Be sure to "like" the Cones for the Cure Facebook page at https://www.facebook.com/conesforthecure for the latest news about the campaign.

“It may be the very best way to make a difference while treating yourself to the best ice cream around,” says Graeter.

In 2013, nearly 40,000 people participated in the campaign which generated over $52,000 for The Cure Starts Now. To learn more about Cones for the Cure, please visit the website at www.conesforthecure.org.

Tuesday, August 5, 2014

Baskin-Robbins Helps Guests Beat The Heat With Oreo Cookie Inspired Frozen Treats And Creative Summer Ice Cream Flavors

Offers Guests Its Delicious August Flavor of the Month, 
OREO® Nutty Salted Caramel, 
Along With Other Summer Flavors Including Peanut Butter ’n Jelly, 
S’More the Merrier and Tropical Vacation Frozen Yogurt

CANTON, Mass.  (August 4, 2014) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is helping guests beat the heat this month with a delicious lineup of frozen treats featuring OREO® cookies, AMERICA’s FAVORITE COOKIE®, as well as a range of sensational summer flavors.


The lineup includes Baskin-Robbins’ August Flavor of the Month, OREO® Nutty Salted Caramel, which is packed with OREO® cookie pieces, honey glazed peanuts and a salty caramel ribbon in vanilla-flavored ice cream. [my review from last year]

Baskin-Robbins’ lineup of OREO® cookie- inspired products also includes:

·   OREO® Nutty Salted Caramel Layered Sundae – OREO® Nutty Salted Caramel ice cream, caramel praline topping, hot fudge, crushed OREO® cookie pieces and real whipped light cream.

·   OREO® Cookie Cake – An ice cream cake drizzled in dark chocolate, adorned with a circle of OREO® cookies on top and edged with a fudge border. This design is available for ordering both in-store and at www.BaskinRobbins.com/onlineordering.

·   OREO® Ice Cream Cookie Sandwich – These cool treats are made-to-order with a guest’s favorite ice cream flavor sandwiched between two OREO® Cookie Wafers. The OREO® Ice Cream Cookie Sandwiches are also available in pre-made 6-packs at participating Baskin-Robbins shops nationwide.

·   OREO® 31° Below® Lineup – America’s Favorite Cookie® is blended with smooth and creamy vanilla Soft Serve in three varieties, OREO® ‘n Chocolate, OREO® ‘n Caramel and Classic OREO® Cookies ‘n Cream.


Baskin-Robbins is also offering guests a delicious range of summer flavors at participating shops, including:

·  S’More the Merrier – Marshmallow and graham cracker ice cream, milk chocolate chips and a crunchy graham cracker ribbon.

·  Peanut Butter ’n Jelly – Peanut-butter-flavored ice cream with grape jelly and peanut butter ribbons.

·  Tropical Vacation Frozen Yogurt – Pineapple and passion fruit-flavored frozen yogurt with a passion fruit ribbon.

·  Wild ‘N Reckless – A green apple, blue raspberry and fruit punch-flavored sherbet party.

·  Fudge Brownie – Chocolate fudge ice cream loaded with fudge brownie pieces and walnuts.


“With the summer in full swing, we’re excited to offer our guest a range of OREO® cookie inspired frozen treats and creative seasonal ice cream flavors,” said Jeff Miller, Executive Chef and Vice President of Product Innovation for Dunkin’ Brands. “Summer is the perfect time to enjoy ice cream with friends and family, whether it’s grabbing a cup or cone to cool off on a hot day or enjoying an ice cream cake for dessert during a barbecue or pool party.”

The OREO® cookie frozen treats and summer ice cream flavors are available at participating Baskin-Robbins shops nationwide throughout the month of August. Ice cream lovers can bring home the August Flavor of the Month, OREO® Nutty Salted Caramel, in fresh-packed containers to enjoy with family and friends or to create their own specialty ice cream desserts.

For more information about Baskin-Robbins’ wide variety of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow the brand on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Pinterest (www.pinterest.com/baskinrobbins31).

OREO®, the OREO® Wafer Design and AMERICA’S FAVORITE COOKIE are registered trademarks of Mondel─ôz International group, used under license.


About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 35th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at 7,300 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

Tuesday, July 1, 2014

Baskin-Robbins Celebrates National Ice Cream Month With Free Waffle Cone Offer And New Oreo’n Cake Batter Flavor Of The Month

Baskin-Robbins invites guests to celebrate National Ice Cream Month
with frozen treats  featuring OREO® cookie pieces
 and a free waffle cone upgrade with the purchase of a double scoop

CANTON, Mass.  (July 1, 2014) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is kicking off National Ice Cream Month today with a free waffle cone offer and a variety of delicious frozen treats featuring OREO® cookies, AMERICA’S FAVORITE COOKIE®. Running all National Ice Cream Month and through the end of the year, guests can upgrade their double scoop of ice cream with a free freshly-baked waffle cone, which is also the perfect complement to the new July Flavor of the Month, OREO® ’N Cake Batter. The new Flavor of the Month features cake-flavored ice cream, OREO® cookie pieces and a chocolate cake batter ribbon.


For those looking to celebrate America’s birthday this month, Baskin-Robbins is dressing up its classic Celebration Cake with patriotic red and blue ribbons and star sprinkles. Baskin-Robbins is also featuring an OREO® Cookie Cake which is drizzled in dark chocolate, adorned with a circle of OREO® cookies on top and edged with a fudge border. Both cakes are now available at participating Baskin-Robbins locations nationwide and can also be ordered through Baskin-Robbins’ new online cake ordering website.

       Additional OREO® cookie-themed frozen treats available at participating Baskin-Robbins shops this month include:

·         OREO® ’N Cake Batter Milkshake - Features the delicious new Flavor of the Month blended with milk and simple syrup for a refreshing treat.

·         OREO® Ice Cream Cookie Sandwiches - These cool treats are made-to-order with a guest’s favorite ice cream flavor sandwiched between two OREO® Cookie Wafers. The OREO® Ice Cream Cookie Sandwiches are also available in pre-made 6-packs at participating Baskin-Robbins shops nationwide.

·         OREO® 31 Below® Line-Up – A variety of 31 Below frozen treats featuring smooth and creamy vanilla Soft Serve blended with OREO® cookie pieces. Options include OREO® ’n Chocolate blended with hot fudge, OREO® ’n Caramel blended with Caramel Praline topping and classic OREO® Cookies ’n Cream.

“National Ice Cream Month is one of our favorite times of the year and we’re excited to celebrate with our guests by offering them delectable frozen treats and a free freshly-baked waffle cone upgrade with their double scoop,” said Jeff Miller, Executive Chef and Vice President of Product Innovation for Dunkin’ Brands. “Our flavorful lineup of OREO® cookie-inspired frozen treats also gives our guests an opportunity to enjoy one of the most iconic cookies in fun and creative ways all month long.”

Available at participating Baskin-Robbins shops nationwide this month,OREO® ’N Cake Batter is available by the scoop - in a cup or cone - as well as in fresh-packed containers, so frozen treat lovers can bring the flavor home to enjoy with family and friends.

For more information about Baskin-Robbins’ wide variety of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow the brand on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Pinterest (www.pinterest.com/baskinrobbins31).

OREO® and the OREO® Wafer Design are registered trademarks of Mondel─ôz International group, used under license.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 35th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at 7,300 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

Thursday, June 26, 2014

CHIPWICH® Goes Italian - Delizioso!

Born in NYC the iconic ice cream brand CHIPWICH has launched a Kosher CHIPWICH Gelato. 
Hand crafted by Gelato Petrini, It is now available in pints throughout the five boroughs 
through one of NY's largest Ice Cream Distributors - Marina's Ice Cream.

RetroBrands U.S.A., LLC today announced that it has launched the famous Ice Cream Brand CHIPWICH® to Gelato lovers throughout the United States of America and Canada through its New York distributor Marina’s Ice Cream. www.marinaicecream.com


The new brand, CHIPWICH GELATO™ was developed by the Award Winning Master Gelatiere, Mauro Petrini and his dedicated team at Gelato Petrini located in Delray Beach, Fl. www.gelatopetrini.com.

CHIPWICH GELATO ™ will be available in July throughout New York City and is packaged in convenient pint size containers. Chipwich Gelato ™ pints are Kosher, filled with delicious vanilla gelato, crunchy cookie crumbs and mouth-watering chocolate chips.

The famous ice cream brand CHIPWICH® has been voted the # 6 most iconic dessert brand in America by TIME Magazine and is loved by millions of consumers. Stop by your nearest store and ask them to get you the new CHIPWICH GELATO ™ today!

About Retrobrands USA LLC 
Retrobrands USA LLC owns famous trademarks like Ken L Ration ™ dog food, Hai Karate® after shave cologne, Sani-Flush ™ toilet bowl cleaner and many others. Retrobrands USA LLC  is poised to lead the new emerging category of “Re-Launching Famous but Abandoned Brands” targeting 70 million baby boomer consumers who fondly remember these wonderful products. Additional information can be found at www.retrobrands.net