Baskin-Robbins Invites Guests to Embrace the Mardi Gras Spirit
with its March Flavor of the Month and Big Easy Banana Split
CANTON, Mass. (March 3, 2014) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced that it is celebrating Mardi Gras by bringing the classic flavors of New Orleans’ hometown dessert to guests across the country with its new March Flavor of the Month, Bananas Foster. With the new flavor, Baskin-Robbins has transformed the traditional New Orleans dessert into an irresistible Bananas Foster-flavored ice cream with a brown sugar rum-flavored ribbon and praline pecans.
In participating Baskin-Robbins shops nationwide, Bananas Foster ice cream is available in a milkshake, by the scoop – in a cup or cone – and in fresh-packed pints and quarts.* The delicious flavor is also featured in the Big Easy Banana Split, a banana boat with a banana sliced lengthwise, scoops of Bananas Foster, Chocolate and Pralines ‘n Cream ice creams, topped with Caramel Praline Topping, Marshmallow Topping and finished with real whipped light cream, cherries and chopped almonds. Baskin-Robbins is also inviting guests to “go bananas” with its Caramel Banana Parfait and Caramel Banana 31° Below®. These tasty treats feature smooth and creamy vanilla soft serve with bananas and caramel praline topping.
“At Baskin-Robbins, we’re always looking for new ways to transform traditional desserts into innovative ice cream flavors and frozen treats,” said Stan Frankenthaler, Executive Chef and Vice President of Product Innovation for Dunkin’ Brands. “Bananas Foster is our tribute to Mardi Gras and ice cream lovers nationwide who want to enjoy a festive and flavorful treat. We’re also excited to include the flavor in our delicious Big Easy Banana Split, which also features our classic Chocolate and Pralines ‘n Cream flavors.”
For those looking for more ways to “go bananas” at Baskin-Robbins this month, the brand offers refreshing fruit smoothies that include Strawberry Banana, Tropical Banana and Mango Banana flavors. Baskin-Robbins’ smoothies are made with real fruit purees, bananas and non-fat vanilla-flavored frozen yogurt with live and active cultures.
Also, for guests looking to celebrate St. Patrick’s Day in a “cool” way later this month, Baskin-Robbins is offering its Leprechaun-approved St. Patrick’s Day Cake. The cake can be customized with a guest’s favorite ice cream and cake flavor combinations, serves 12-16 people and is sure to be a lucky addition to any St. Patrick’s Day party.
For more information about Baskin-Robbins’ wide variety of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Pinterest (www.pinterest.com/baskinrobbins31).
*In California, Baskin-Robbins offers fresh-packed ice cream in two sizes: small (12 oz) and regular (1 lb., 8 oz).
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 35th annual Franchise 500(r) ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at 7,300 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.