Tuesday, August 5, 2014

Baskin-Robbins Helps Guests Beat The Heat With Oreo Cookie Inspired Frozen Treats And Creative Summer Ice Cream Flavors

Offers Guests Its Delicious August Flavor of the Month, 
OREO® Nutty Salted Caramel, 
Along With Other Summer Flavors Including Peanut Butter ’n Jelly, 
S’More the Merrier and Tropical Vacation Frozen Yogurt

CANTON, Mass.  (August 4, 2014) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is helping guests beat the heat this month with a delicious lineup of frozen treats featuring OREO® cookies, AMERICA’s FAVORITE COOKIE®, as well as a range of sensational summer flavors.


The lineup includes Baskin-Robbins’ August Flavor of the Month, OREO® Nutty Salted Caramel, which is packed with OREO® cookie pieces, honey glazed peanuts and a salty caramel ribbon in vanilla-flavored ice cream. [my review from last year]

Baskin-Robbins’ lineup of OREO® cookie- inspired products also includes:

·   OREO® Nutty Salted Caramel Layered Sundae – OREO® Nutty Salted Caramel ice cream, caramel praline topping, hot fudge, crushed OREO® cookie pieces and real whipped light cream.

·   OREO® Cookie Cake – An ice cream cake drizzled in dark chocolate, adorned with a circle of OREO® cookies on top and edged with a fudge border. This design is available for ordering both in-store and at www.BaskinRobbins.com/onlineordering.

·   OREO® Ice Cream Cookie Sandwich – These cool treats are made-to-order with a guest’s favorite ice cream flavor sandwiched between two OREO® Cookie Wafers. The OREO® Ice Cream Cookie Sandwiches are also available in pre-made 6-packs at participating Baskin-Robbins shops nationwide.

·   OREO® 31° Below® Lineup – America’s Favorite Cookie® is blended with smooth and creamy vanilla Soft Serve in three varieties, OREO® ‘n Chocolate, OREO® ‘n Caramel and Classic OREO® Cookies ‘n Cream.


Baskin-Robbins is also offering guests a delicious range of summer flavors at participating shops, including:

·  S’More the Merrier – Marshmallow and graham cracker ice cream, milk chocolate chips and a crunchy graham cracker ribbon.

·  Peanut Butter ’n Jelly – Peanut-butter-flavored ice cream with grape jelly and peanut butter ribbons.

·  Tropical Vacation Frozen Yogurt – Pineapple and passion fruit-flavored frozen yogurt with a passion fruit ribbon.

·  Wild ‘N Reckless – A green apple, blue raspberry and fruit punch-flavored sherbet party.

·  Fudge Brownie – Chocolate fudge ice cream loaded with fudge brownie pieces and walnuts.


“With the summer in full swing, we’re excited to offer our guest a range of OREO® cookie inspired frozen treats and creative seasonal ice cream flavors,” said Jeff Miller, Executive Chef and Vice President of Product Innovation for Dunkin’ Brands. “Summer is the perfect time to enjoy ice cream with friends and family, whether it’s grabbing a cup or cone to cool off on a hot day or enjoying an ice cream cake for dessert during a barbecue or pool party.”

The OREO® cookie frozen treats and summer ice cream flavors are available at participating Baskin-Robbins shops nationwide throughout the month of August. Ice cream lovers can bring home the August Flavor of the Month, OREO® Nutty Salted Caramel, in fresh-packed containers to enjoy with family and friends or to create their own specialty ice cream desserts.

For more information about Baskin-Robbins’ wide variety of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow the brand on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Pinterest (www.pinterest.com/baskinrobbins31).

OREO®, the OREO® Wafer Design and AMERICA’S FAVORITE COOKIE are registered trademarks of Mondelēz International group, used under license.


About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 35th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at 7,300 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

Tuesday, July 1, 2014

Baskin-Robbins Celebrates National Ice Cream Month With Free Waffle Cone Offer And New Oreo’n Cake Batter Flavor Of The Month

Baskin-Robbins invites guests to celebrate National Ice Cream Month
with frozen treats  featuring OREO® cookie pieces
 and a free waffle cone upgrade with the purchase of a double scoop

CANTON, Mass.  (July 1, 2014) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is kicking off National Ice Cream Month today with a free waffle cone offer and a variety of delicious frozen treats featuring OREO® cookies, AMERICA’S FAVORITE COOKIE®. Running all National Ice Cream Month and through the end of the year, guests can upgrade their double scoop of ice cream with a free freshly-baked waffle cone, which is also the perfect complement to the new July Flavor of the Month, OREO® ’N Cake Batter. The new Flavor of the Month features cake-flavored ice cream, OREO® cookie pieces and a chocolate cake batter ribbon.


For those looking to celebrate America’s birthday this month, Baskin-Robbins is dressing up its classic Celebration Cake with patriotic red and blue ribbons and star sprinkles. Baskin-Robbins is also featuring an OREO® Cookie Cake which is drizzled in dark chocolate, adorned with a circle of OREO® cookies on top and edged with a fudge border. Both cakes are now available at participating Baskin-Robbins locations nationwide and can also be ordered through Baskin-Robbins’ new online cake ordering website.

       Additional OREO® cookie-themed frozen treats available at participating Baskin-Robbins shops this month include:

·         OREO® ’N Cake Batter Milkshake - Features the delicious new Flavor of the Month blended with milk and simple syrup for a refreshing treat.

·         OREO® Ice Cream Cookie Sandwiches - These cool treats are made-to-order with a guest’s favorite ice cream flavor sandwiched between two OREO® Cookie Wafers. The OREO® Ice Cream Cookie Sandwiches are also available in pre-made 6-packs at participating Baskin-Robbins shops nationwide.

·         OREO® 31 Below® Line-Up – A variety of 31 Below frozen treats featuring smooth and creamy vanilla Soft Serve blended with OREO® cookie pieces. Options include OREO® ’n Chocolate blended with hot fudge, OREO® ’n Caramel blended with Caramel Praline topping and classic OREO® Cookies ’n Cream.

“National Ice Cream Month is one of our favorite times of the year and we’re excited to celebrate with our guests by offering them delectable frozen treats and a free freshly-baked waffle cone upgrade with their double scoop,” said Jeff Miller, Executive Chef and Vice President of Product Innovation for Dunkin’ Brands. “Our flavorful lineup of OREO® cookie-inspired frozen treats also gives our guests an opportunity to enjoy one of the most iconic cookies in fun and creative ways all month long.”

Available at participating Baskin-Robbins shops nationwide this month,OREO® ’N Cake Batter is available by the scoop - in a cup or cone - as well as in fresh-packed containers, so frozen treat lovers can bring the flavor home to enjoy with family and friends.

For more information about Baskin-Robbins’ wide variety of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow the brand on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Pinterest (www.pinterest.com/baskinrobbins31).

OREO® and the OREO® Wafer Design are registered trademarks of Mondelēz International group, used under license.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 35th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at 7,300 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

Thursday, June 26, 2014

CHIPWICH® Goes Italian - Delizioso!

Born in NYC the iconic ice cream brand CHIPWICH has launched a Kosher CHIPWICH Gelato. 
Hand crafted by Gelato Petrini, It is now available in pints throughout the five boroughs 
through one of NY's largest Ice Cream Distributors - Marina's Ice Cream.

RetroBrands U.S.A., LLC today announced that it has launched the famous Ice Cream Brand CHIPWICH® to Gelato lovers throughout the United States of America and Canada through its New York distributor Marina’s Ice Cream. www.marinaicecream.com


The new brand, CHIPWICH GELATO™ was developed by the Award Winning Master Gelatiere, Mauro Petrini and his dedicated team at Gelato Petrini located in Delray Beach, Fl. www.gelatopetrini.com.

CHIPWICH GELATO ™ will be available in July throughout New York City and is packaged in convenient pint size containers. Chipwich Gelato ™ pints are Kosher, filled with delicious vanilla gelato, crunchy cookie crumbs and mouth-watering chocolate chips.

The famous ice cream brand CHIPWICH® has been voted the # 6 most iconic dessert brand in America by TIME Magazine and is loved by millions of consumers. Stop by your nearest store and ask them to get you the new CHIPWICH GELATO ™ today!

About Retrobrands USA LLC 
Retrobrands USA LLC owns famous trademarks like Ken L Ration ™ dog food, Hai Karate® after shave cologne, Sani-Flush ™ toilet bowl cleaner and many others. Retrobrands USA LLC  is poised to lead the new emerging category of “Re-Launching Famous but Abandoned Brands” targeting 70 million baby boomer consumers who fondly remember these wonderful products. Additional information can be found at www.retrobrands.net

Friday, June 6, 2014

Baskin-Robbins Celebrates Dads And Grads With Delicious And Festive Ice Cream Cakes And New June Flavor Of The Month

Baskin-Robbins Announces two Father’s Day Ice Cream Cakes, New Triple Chocolate Flavor
 and special OREO® Ice Cream Cookie Sandwiches

CANTON, Mass.  (June 2, 2014) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is celebrating Dads and grads all month long with a special lineup of festive, eye-catching ice cream cakes to celebrate Dad’s personal style and the grad in your life. These cakes are available now at participating Baskin-Robbins locations nationwide and can also be ordered through Baskin-Robbins’ new online cake ordering website. Ice cream cakes available for Father’s Day, graduation and the summer season include:


§  Tool Box Cake: For the Dad who is a handyman, this delicious ice cream cake features decorative chocolate tools and blue icing and can be personalized with a special Father’s Day message.

§  Ice Cream Float Cake: This classic roll cake is transformed into a tasty ice cream cake float topped with scoops of ice cream, whipped cream and a cherry.

§  Cap & Diploma Cake: This sheet cake features a cap and diploma highlighted with rose buds, chocolate drizzle and a fudge border and can be customized with any school’s colors.


Guests can show Dad how much he’s appreciated by customizing an ice cream cake with a personalized message and his favorite ice cream and cake flavor combination, including the new June Flavor of the Month, Triple Chocolate. Triple Chocolate features Swiss Chocolate, Chocolate Fudge and Classic Chocolate ice creams swirled together to create a flavor to satisfy any chocolate lover! Vanilla lovers can also indulge with Baskin-Robbins’ Triple Vanilla ice cream, a delicious combination of Classic Vanilla, French Vanilla and Vanilla Bean. The flavors can be paired together in a Triple Chocolate and Triple Vanilla Mixed Milkshake.

“We know June is an important month for our guests, between graduations and Father’s Day, and celebrating the people you love in a big way,” said Jeff Miller, Executive Chef and Vice President of Culinary Innovation for Dunkin’ Brands. “That’s why we’ve created a unique and customizable lineup of ice cream cakes to share with friends and family while celebrating these special occasions. We’re also excited to launch our delicious June Flavor of the Month, Triple Chocolate, and fun new OREO® Ice Cream Cookie Sandwiches.”

Available just in time for summer, Baskin-Robbins is also now offering guests OREO® Ice Cream Cookie Sandwiches. The perfect way to kick off the summer season, these cool treats are made-to-order with your favorite ice cream flavor sandwiched between two OREO® Cookie Wafers. Baskin-Robbins’ OREO® Ice Cream Cookie Sandwiches are also available in pre-made 6 packs at your local Baskin-Robbins shop.

Baskin-Robbins gift cards also make great gifts for Dads and Grads this Father’s Day and graduation season. Gift cards can be purchased in any amount between $2 and $100 at participating shops or online at www.BaskinRobbins.com and never expire. Gift cards can also be personalized online with cherished photos or a customized message, and can be ordered along with a personalized greeting card.

For more information about Baskin-Robbins and its wide variety of ice cream cakes available for Father’s Day and all of life’s special occasions, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins).

OREO® is a registered trademark of Mondelēz International group, used under license.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 35th annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at 7,300 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.