Thursday, May 17, 2012

Blue Bell combines luscious red velvet cake with its creamy ice cream in new flavor

BRENHAM – Red velvet cake is one of the most delectable foods with its delicious and eye-catching layers of red cake covered in creamy white icing. You might think it can’t possibly get any better. But it can. In May, Blue Bell is introducing Red Velvet Cake Ice Cream, a luscious red velvet cake ice cream with pieces of red velvet cake and a cream cheese icing swirl.


“We’re cranking out a whole lot of Red Velvet Cake Ice Cream to meet the expected demand,” said Carl Breed, director of marketing for Blue Bell. “I think this flavor is going to be a big hit with Blue Bell fans. Our ice cream tastes just like a red velvet cake as there is a hint of red velvet flavor in the ice cream, but you have the extra tastiness of actual pieces of red velvet cake mixed in. The cream cheese swirl ties it all together quite well.”

Red Velvet Cake Ice Cream will be sold in half gallons and pints.

Blue Bell has had great success with its cake inspired flavors. Cake and Ice Cream was released in 2010 and continues to be a fan favorite. Birthday Cake Ice Cream and the recently introduced Strawberry Banana Pound Cake Ice Cream both combine cake pieces with “the best ice cream in the country.”

“You can’t go wrong combining two popular desserts like cake and ice cream,” Breed added. “Many people top a slice of cake with ice cream. With a flavor like Red Velvet Cake you have the best of both worlds in one half gallon.”

Also look for these two returning favorites, Key Lime Pie Ice Cream and Southern Hospitality Ice Cream. Both will be available in your grocer’s freezer in May.

Monday, May 14, 2012

Peckman's Pops is Launching a New Line of Ice Pops For the Ultimate in Icy Bliss Source

LAS VEGAS, May 8, 2012 /PRNewswire/ -- Today Peckman's Pops announces the launch of its line of ice pops in signature artisanal flavors available for order on the company's website and coming to stores in summer 2012. Peckman's Pops are the ultimate retro cool treat made with the finest premium ingredients that are also fat free. Described as a popsicle without a stick, each Peckman's Pops comes in a 100 ml single serving tube designed to be easily frozen and enjoyed. Peckman's Pops are a fun, affordable treat to be shared with family and friends for any occasion.

"Peckman's Pops are more than an ice pop. We were inspired by the shared memories of cool treats on a hot summer day that provided a simple pleasure and so much fun. We wanted to create an affordable experience in an amazing assortment of delicious flavors that you just freeze and open to enjoy your sweet escape," said Deborah Krause, Chief Executive Officer of A5 Group.

A blend of the finest premium ingredients ensures that the flavors are crisp, bold and delicious. The signature artisanal flavors of Peckman's Pops include Citrus Mint, Mango Cotton Candy, Orange Creamsicle and Pomegranate Blueberry Lemonade. Peckman's Pops are available in single flavor and assorted flavor packs of eight pops. New flavors will be introduced in summer 2012 and on a periodic basis including seasonal flavors. 

"What differentiates Peckman's Pops is that they can also be customized. We can work with customers to create unique Peckman's Pops with custom flavors and packaging. From birthday parties to major events the only limit is the imagination," added Krause.

Custom flavors and packaging for any event are available through the Peckman's Pops website. Customers can pick existing flavors or create custom flavors. The flavors will then be placed in personalized packaging with photos, logos and more of the customer's choosing to create a one-of-a-kind refreshment, gift or party favor. 

For standard orders, custom orders or more information, please visit www.peckmanspops.com. The Peckman's Pops website was recently awarded Gold in the "Websites, Consumer, HTML/Other, Products" category by the American Advertising Federation's (AAF) ADDY® Awards competition in the state of Nevada and Silver in regional competition before being submitted for national award consideration. The ADDY® Awards represent creative excellence in all forms of advertising, media and creative efforts.

Thursday, May 10, 2012

So Delicious Dairy Free Goes Nuts for Almonds


Dairy Free Leader Introduces Innovative Line of Almond Milk Products
And "innovative" isn't just lip service – taste for yourself!

Eugene, OR, March 2012 – Turtle Mountain, the makers of So Delicious® Dairy Free products, including So Delicious® Coconut Milk Beverages and other delicious coconut milk-based products, introduces a new line of truly innovative almond milk products that will be available in the Spring of 2012. There will be more than a dozen new products and flavors launched including beverages, frozen desserts and "yogurts" to satisfy any almond nut palette.

What's New!

So Delicious® Almond Plus™ – This truly innovative (and delicious) almond milk beverage offers five times more protein than any other almond milk available – a full 5 grams of protein per serving! And, So Delicious® Almond Plus is uniquely dairy-free and soy-free, because it is fortified with a blend of pea and rice protein. This special protein blend allows So Delicious® Dairy Free to maintain its commitment to producing only plant based products while delivering a protein that is easy to digest and tastes – well, so delicious. This complete protein delivers the nine essential amino acids that our bodies need for healthy growth as well as muscle and tissue rejuvenation yet can only get through food intake. Plus (pun intended!), So Delicious® Dairy Free is always looking for ways to reduce sugar, and they succeed once again. So Delicious® Almond Plus contains about half the sugar of dairy skim milk. The Vanilla flavor contains about half the sugar of other almond milk vanilla beverages and less sodium. Now almond milk fans can enjoy the benefits of a complete protein in a beverage that is also dairy-free and soy-free.

So Delicious® Almond Plus Flavors: Refrigerated 64 ounce Original and Vanilla, Shelf Stable 32 ounce Original and Vanilla, Shelf Stable 8 ounce Single Serve Vanilla 4pack

So Delicious® Almond Plus Timing: Available March 2012

So Delicious® Almond Plus Retail Availability: Nationwide at Walmart, Safeway, Super Value, Wakefern and most natural grocery stores.

So Delicious® Almond Plus Suggested Retail: $3.99 and $6.49 for a 4 pack of the 8 ounce vanilla single serves.


So Delicious® Almond Milk Frozen Dessert Pints – So Delicious® Dairy Free, the leaders in dairy-free frozen desserts introduces the world's first dairy-free and soy-free almond milk frozen dessert pints! Surprisingly, other almond milk frozen desserts are not soy free. So for the soy sensitive, So Delicious® Dairy Free introduces seven almond milk frozen flavors. These pints are lower in fat, calories, sodium, and sugar than other almond milk frozen desserts. Sweetened with monk fruit, So Delicious® Dairy Free is able to reduce the amount of sugar, which ranges from just 6 to 10 grams per serving, depending upon the flavor. Additionally, So Delicious® Dairy Free delivers a delicious creamy dessert with half the fat of other almond milk frozen desserts. And because they're made with chicory root extract, these pints deliver 5 grams of fiber per serving.

So Delicious® Almond Milk Frozen Dessert Pints Flavors: Vanilla, Chocolate, Mint Chip, Cherry Amaretto, Cookies ‘N Cream, Butter Pecan, Mocha Almond Fudge

So Delicious® Almond Milk Frozen Dessert Pints Timing: March 2012

So Delicious® Almond Milk Frozen Dessert Pints Suggested Retail: $5.99 pint


So Delicious® Almond Milk Frozen Novelties – So Delicious® Dairy Free introduces three almond milk frozen novelties. Like the So Delicious® Almond Milk Pints, these desserts are dairy-free, soy-free and made with non-GMO verified almonds. They are also lower in calories, fat, sodium, and sugar than other almond milk frozen desserts. And they are made with chicory root extract, which provides additional fiber. The mini vanilla sandwiches are a sweet treat for less than 100 calories.

So Delicious® Almond Milk Frozen Novelties Flavors: Vanilla Bar, Mocha Almond Fudge Bar with Almonds, Vanilla Sandwich

So Delicious® Almond Milk Frozen Novelties Timing: March 2012

So Delicious® Almond Milk Frozen Novelties Suggested Retail: $4.49

Thursday, May 3, 2012

Drew And Brittany Brees Talk About Their Food Allergies And Raise Money for The Brees Dream Foundation

Record Breaking Quarterback and Philanthropist Wife Partner with So Delicious® Dairy Free To Educate Families About Food Choices

EUGENE, Ore., May 3, 2012 /PRNewswire/ -- So Delicious® Dairy Free, makers of an extensive line of coconut and almond milk products, and the world's only dairy-free, gluten-free cookie dough "ice cream," proudly announces that famed quarterback, Drew Brees, and his philanthropist wife, Brittany, have joined their team to spread the word about delicious foods for households managing food allergies and food sensitivities.

Drew and Brittany Brees, who were diagnosed with a number of severe food allergies in their 20s, have been fans of So Delicious Dairy Free for several years.  Despite allergies to dairy, gluten and some nuts, Drew has been able to perform as a world-class athlete over the past decade thanks in part to foods like So Delicious Dairy Free.

"We've been fans of So Delicious Dairy Free products for years – our favorites include the coconut milk beverages, coconut milk 'yogurts,'  'ice creams,' the French Vanilla coffee 'creamer,' and the new plant-based protein-fortified Almond Plus beverage," said Drew Brees.  "Having food allergies means we face many challenges in managing the food choices in our house – like finding foods that we can eat that are good for us and that also taste great.  We hope to inform families who deal with food allergies that there are great food choices out there which will help you maintain a healthy diet and allow you to play at optimal levels…whether it be on the field or on the playground."

Drew and Brittany will be featured in numerous So Delicious Dairy Free promotions, including an online recipe contest that kicks off May 7th called "SO Much to Love." This Facebook promotion offers fans the chance to win great prizes each day for 30 days when they vote for their favorite recipes, including an iPad 3 prize which will include some Brees family favorite apps.  Drew and Brittany will also be sharing one of their favorite recipes. 

In addition, So Delicious Dairy Free will raise funds for Drew and Brittany's Foundation, The Brees Dream Foundation.  July marks national ice cream month, so it is with great pride that .75% of net sales from all So Delicious Dairy Free "ice cream" during both July and August will benefit The Brees Dream Foundation.  So Delicious Dairy Free has committed a minimum donation of $50,000 with an uncapped maximum donation during the promotional period.  The Brees Dream Foundation is Drew and Brittany's non-profit organization, which raises money to advance research in the fight against cancer and provide care, education and opportunities for children and families in need.

So Delicious Dairy Free introduced the world's first drinkable coconut milk beverage in June 2009, and shortly thereafter, Drew and his family discovered it in their local grocery store.

"When grocery shopping, we look for foods that Drew and I can eat as well as ones that the boys will want to eat," explained Brittany Brees.  "So Delicious products have been a part of our family for years. In addition to using the coconut milk in smoothies and on our cereal, Drew and I are big fans of the French Vanilla coffee creamer and the no-sugar added fudge bars – our boys really like those fudge bars too.  Plus, being able to have easy substitutes to drop into recipes has been life changing for us.  We love the fact that we can 'swap out' ingredients for these delicious products and not give up taste!"

"We are honored to be working with Drew and Brittany Brees," said John Tucker, president of So Delicious Dairy Free.  "What they've accomplished despite the challenges of food allergies is truly an inspiration."

So Delicious Dairy Free is committed to offering great tasting foods to millions of individuals with food sensitivities and allergies who have either eliminated foods from their diet or have had to settle for foods that taste inferior.  Settling for less than best isn't an option for Drew and Brittany Brees, and it isn't an option for So Delicious Dairy Free.  The brand's heritage is in dairy-free frozen desserts, so it is no wonder that they deliver on rich, creamy and flavorful alternatives to milk, yogurts, coffee creamers and frozen treats.

About So Delicious® Dairy Free
Based in Eugene, Oregon, privately held So Delicious® Dairy Free has been providing consumers with a broad selection of delicious alternatives to dairy-based foods and beverages since 1988. Ideal for 50 million lactose intolerant Americans and millions of other fans with a variety of food sensitivities, So Delicious Dairy Free is proud to offer truly delicious solutions across numerous categories for people with special dietary wants and needs. All products are 100% plant based with no artificial sweeteners, trans-fats or hydrogenated oils, and many are made with certified organic ingredients.  So Delicious Dairy Free products include dairy-free frozen desserts, beverages, "yogurts," "coffee creamers," and probiotic beverages.  For full product offerings and complete nutritional information, please visit SoDeliciousDairyFree.com

About the Brees Dream Foundation
The Brees Dream Foundation was founded in 2003 with a mission to advance research in the fight against Cancer and provide care, education and opportunities for children and families in need. Brittany and Drew Brees and their Brees Dream Foundation have collectively committed and/or contributed more than $11 million to charitable causes and academic institutions.  For more information, please visit drewbrees.com

Tuesday, April 24, 2012

The Wonka® Brand Brings Imagination And Amazement To The Freezer Aisle With New Scrumdiddlyumptious Super Premium Ice Cream

Seven Creative, Creamy Concoctions
Turn Everyday Ice Cream on Its Head

OAKLAND, Calif., April 24, 2012 /PRNewswire/ -- WONKA, maker of the world's most imaginative treats, today announced its latest invention: Wonka™ Ice Cream, featuring a scoopendous line of deliciously innovative flavors inspired by the beloved novel. Made with imagination as well as the finest ingredients, the all-new super premium ice cream line swirls together unexpected yet marvelous combinations of flavors, textures and top-secret, unique ingredients that are distinctively Wonka ice cream.  The indulgent treat delights the senses and leaves connoisseurs of creamy concoctions clamoring for more. To further deliver the fantasy and fun that fans have come to expect from the Wonka brand, the scrumdiddlyumptious invention literally turns the concept of everyday ice cream on its head—hitting grocery freezer aisles in visually arresting, inverted cartons. 

"Imagination drives everything the Wonka brand does, and our new ice cream line captures this ingenious spirit and whimsy for people of all ages," says Tom Kim, Wonka 'Master of Swirl.' "From the very first taste of Chipperberry Swirl™ to the last of whiptastic Kerfuffle Truffle™, our delicious ice cream creations allow everyone to experience a sense of wonder and amazement with each delectable bite."
The Wonka Ice Cream line debuts with seven delightfully decadent flavors, including:
  • WONKA KERFUFFLE TRUFFLE™ —Creamtastic chocolate ice cream with rich chocolate truffles and swirls of fudge
  • WONKA CHIPPERBERRY SWIRL™ —Luscious black raspberry and vanilla ice cream with liquid chocolate chips
  • WONKA CHOCOLATE MINTROPOLIS™ —A most mintrific combination of chocolate mint ice cream with peppermint patties and chocolate mint cookies
  • WONKA CARAMEL NUT KADOOZLE —Rich, caramel ice cream with mixed nut brittle and wondrous walnut caramel swirl
  • WONKA CHOCOLATE CHIPPER CHIP™ —Silky smooth vanilla ice cream with chocolate and potato chip bark pieces
  • WONKA CHOCOLATE SNOWFLAKES™ —Not-so-plain vanilla ice cream with melt-in-your-mouth chocolate flakes
  • WONKA KERNELPUFF CARAMELSTUFF™ —Mouthwatering caramel corn ice cream with crispy kernels, pecan pralines and salted caramel swirls
Wonka Ice Cream is now available in select grocery stores throughout Northern California and Reno, Nev., – including Safeway, Raley's, SaveMart, Lucky, Walmart, Target, CVS, 7-ll, Chevron, Lunardi's, Gene's Fine Foods, Draeger's and Key Markets – at a suggested retail price of $4.99. For more information about Wonka Ice Cream, or to locate stores in your neighborhood where its splendiferous new flavors have recently been delivered, please check out the Wonka flavor finder at http://www.wonkaicecream.com


ABOUT WONKA
WONKA® opened its doors in 1983. Since that time, WONKA® has been dedicated to the art of producing fun, innovative, high-quality confections for candy lovers of all ages. WONKA® candies include NERDS®, NERDS® Rope, SWEETARTS®, SHOCKERS, SPREE®, LAFFY TAFFY®, RUNTS®, EVERLASTING GOBSTOPPER®, LIK-M-AID® FUN DIP, PIXY STIX®, BOTTLE CAPS®, KAZOOZLES™ and GUMMIES. THE WILLY WONKA CANDY FACTORY is owned by Nestle USA, Inc. For more information about WONKA, visit WONKA.com.


ABOUT NESTLE USA
Named one of "The World's Most Admired Food Companies" in Fortune magazine for fifteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day.  From nutritious meals with Lean Cuisine® to baking traditions with Nestle® Toll House®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that make good living possible.  That's what "Nestle. Good Food, Good Life" is all about.  Nestle USA, with 2011 sales of $10 billion, is part of Nestle S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion.  For product news and information, visit Nestleusa.com or NestleNewsroom.com.

Friday, April 13, 2012

Krispy Kreme Fruit Stand Flavor Treats: Fresh for the Pick’n

Two NEW Strawberry doughnuts and Frozen Fruity Chillers
now available at Krispy Kreme

Winston-Salem, NC (April 9, 2012) - Enjoy the simple, light and fruity flavors of Krispy Kreme® Fruit Stand Flavor doughnuts and Chillers®. New Strawberry Cake with Cream Cheese Icing and Strawberry KREME™ Pie doughnuts available now through May 20 at participating Krispy Kreme® US and Canada locations. Pair these delectable strawberry selections with Krispy Kreme’s Very Berry and NEW Frozen Lemonade Chillers for a refreshing blend of seasonal fruit flavors.

“We wanted to give our fans a taste of the season’s best and boldest fruit flavors,” says Ron Rupocinski, Krispy Kreme Corporate Chef. “The hint of strawberry adds a sweet, simple flavor to the moist cake and rich KREME filling of these doughnuts, while the infusion of real lemons in our Frozen Lemonade Chiller gives it just the right citrus kick.”

Hand pick your favorite Fruit Stand Flavor treats now through May 20 at participating locations:

· Strawberry KREME™ Pie - Filled with a blend of strawberry and signature KREME filling, and topped with white icing and graham cracker crumble.
· Strawberry Cake with Cream Cheese Icing - A glazed strawberry cake doughnut, topped with cream cheese icing and strawberry cake crumbles.

Satisfy your thirst for fruit flavors this summer with Krispy Kreme Frozen Chillers:

· Frozen Very Berry - The perfect balance of sweet and tart with an icy burst of berry flavor.
· Frozen Lemonade - A refreshing thirst-quencher made with real lemons, sweetened with only cane sugar, and prepared icy cold.

Find the new Strawberry Cake doughnut at your nearest participating grocery and convenience stores. Doughnut sold individually. Products may vary by market. Visit www.krispykreme.com/grocery for more on Krispy Kreme wholesale products.

Connect with Krispy Kreme at KrispyKreme.com, KrispyKreme.com/HotLightApp, Facebook, foursquare and Twitter, and KrispyKremeDoughnuts on YouTube.

About Krispy Kreme
Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, n.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy KREME is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in approximately 675 locations around the world and approximately 10,000 grocery, convenience and mass merchant stores in the U.S. Krispy KREME Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKREME.com.

Wednesday, April 11, 2012

EDY'S Fruit Bars Introduces a Taste of the Tropics with New Mango Flavor

Fruit Bars family also debuts new multipack with wildly popular tropical flavors

OAKLAND, Calif., April 10, 2012 /PRNewswire/ -- The Edy's Fruit Bars* brand introduces a new Mango flavor to its popular line of real fruit frozen snacks. Mango Fruit Bars are bursting with sun-kissed fruit to add a touch of sweetness to the warmth of summer with 80 calories per bar. The Edy's brand is also debuting a new multipack of three wildly popular tropical flavors: Coconut, Pineapple and Orange.

"Fruit Bars fans are long-time enthusiasts of our tropical flavors, which is why we are excited to not only launch Mango, but to also combine tropical flavors in a new variety pack. Each of these bars is a little taste of summer in every bite," says Ritu Mathur, Fruit Bars Associate Brand Manager.

The Mango flavor is available nationwide this spring with a suggested retail price of $4.19. The 12-count Coconut, Pineapple and Orange flavor variety pack has 50 to 70 calories per serving and will be available in grocery stores nationwide this spring with a suggested retail price of $4.39.

The Edy's Fruit Bars brand is dedicated to providing products made with real fruit and is committed to doing its part to better the environment by replenishing one of our most precious resources, fruit trees. The Edy's brand, in partnership with the Fruit Tree Planting Foundation, is launching its third year of the Communities Take Root program. This nationwide program is dedicated to planting fruit orchards across the country to provide under served communities with fresh fruit. Hundreds of fruit trees have already been planted in scores of communities over the past two years and Edy's Fruit Bars is eager to plant 17 more orchards before the end of this year.

Starting April 16, 2012, vote for communities across America that deserve an ongoing source of fresh fruit for generations to come at www.communitiestakeroot.com.

*Marketed as Dreyer's® Fruit Bars in the western states and Texas.

About Dreyer's Grand Ice Cream

Nestle Dreyer's Ice Cream Company is part of Nestle USA, and is owned by Nestle S.A. of Vevey, Switzerland, the world's largest nutrition, health and wellness company. Nestle Dreyer's Ice Cream Company manufactures, markets and distributes a full spectrum of ice cream and frozen snacks. The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's® brand name throughout the remainder of the United States. Brands manufactured or distributed in the United States include Dreyer's/Edy's® Grand, Slow Churned®, Dibs®, MAXX, Fruit Bars, Nestle Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Frosty Paws®, Eskimo Pie®, Skinny Cow® and Haagen-Dazs®. Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America. For more information on the company, please visit www.dreyersinc.com.

In the U.S., the Haagen-Dazs trademark is licensed to Nestle by General Mills.

Dubba's Note: These have already been reviewed by Gigi.