ice cream
frozen yogurt

Wednesday, April 27, 2011

Be Active Brands, Inc is “Moo-ving” Probiotics to the Next Level in Consumer Goods

Ice Cream Industry Innovator Introduces
Jala™ Bars and Frozen Yogurt Sandwiches

New York, NY (PRWEB) April 27, 2011 - When Marc Wexler and Sam Pugliese, took an impromptu trip to the Kentucky Derby together, one wouldn’t have guessed it would change history. Well ice cream history that is. Both men had successful careers in beer distribution, a thirst for life, and a love of horses, but ice cream never really entered their minds. But it was on this trip that Sam suggested an opportunity to his friend to supply a premeasured yogurt mix to ice cream and yogurt shops. That suggestion then turned into their manufacturing the product on their own and distributing it themselves in the form of frozen dessert sandwiches call “Silhouette.”

Through the contacts they had developed in their earlier careers, Marc and Sam went door to door to retailers, introducing them to the revolutionary confection. With a little luck, and a lot of tenacity, they slowly built up a retail footprint.

When they were opening up their own factory in nearby Brooklyn, they renamed their product to Skinny Cow™, and the rest is history. “It was amazing that this little company of four people was able to put all of that together so well, said Sam Pugliese. “ Now, a few years later, we are at it again at Be Active Brands, launching Jala™ Bars.”

Only this time, the marketplace is very familiar with Sam Pugliese and Marc Wexler, the two men that made ice cream a not so guilty pleasure. Just when people thought good couldn’t get better, the two creative confectionaries formed Be Active Brands™, Incorporated and introduced Jala™ Bars to the market, the all-natural frozen yogurt bars and sandwiches.

Each delicious Jala™ bar contains just 110 calories and is rich in antioxidants and probiotics - which may help to promote healthy digestion and boost the immune system. Jala™ Bars are also a good source of the calcium, offering approximately 10% of the recommended daily allowance for calcium and about one third of the recommended daily allowances of Vitamins A, C and E. The bars come in three delicious flavors, Vanilla Blueberry Swirl, Vanilla Pomegranate Swirl, and Lemon Sweet Tea Swirl. The Jala™ Chocolate Fudge Bars are one of the first ice cream products in the world to feature the potential health benefits of probiotics.

Jala™ Yogurt Sandwiches are available in 2 delicious and low fat flavors - Vanilla Chocolate Combination and Low Fat Vanilla Sandwiches. Each Jala™ sandwich is only 140 calories and contains 2.5 grams of fat. Jala™ Bars and Sandwiches are the only all-natural yogurt and ice cream products that contain active probiotic cultures.

“It’s the mission for us here at Be Active Brands™, we have always believed in developing products that not only taste good, but are good for you. Jala™ Bars is no different,” company co-founder Sam Pugliese states. “We saw a void in the marketplace for a healthy treat that contained essential vitamins, anti-oxidants and probiotics, that how we arrived at Jala™ Bars.”

What is Jala? Jala refers to a traditional Sanskrit term for a form of cleansing practiced in traditional yoga. “Essentially, Jala™ refers to the health benefits of the active probiotics that are in the products themselves,” quotes Marc Wexler, Be Active Brands™ second co-founder. “It also refers to how you feel after having the product itself… all the delicious indulgence without any of the guilt.”

It’s been a fast track to market for Be Active Brands™, partly due the reputation and relationships created when Wexler and Pugliese developed Skinny Cow, then complimented by the product’s quality and taste. Jala™ Bars and Yogurt Sandwiches are already available many retailers throughout New England and southern states such as Stop and Shop, Publix, Shop Rite, C Town Markets, D’Agustino’s Supermarkets, HEB Stores, Giant Foods, Whole Foods, and others.

Be Active Brands is targeting fall 2011 for full national expansion of the brand. If history repeats itself for these two visionaries, that shouldn’t be a stretch at all, haven taken their first product from $o in sales their first year to over $76,000,000 in sales a year. If history does repeat itself, at least in the history of ice cream, it looks like it will just keep getting better for the rest of us thanks to Be Active Brands™. For a complete list of Jala™ product retailers, or for more information about Jala™ Bars and Jala™ Yogurt Sandwiches visit:

About Be Active Brands™: Be Active Brands™, Inc. manufactures frozen yogurt and fudge bars. It offers ice creams and bars in various flavors, such as vanilla pomegranate swirl, lemon green sweet tea swirl, vanilla blueberry swirl, and chocolate fudge. The company provides its products through retail stores in the northeast regions of New York, New Jersey, Connecticut, Massachusetts, Rhode Island, Maine, Pennsylvania, Ohio, Florida, and more. Founded by the creators of Skinny Cow Ice Cream products, Be Active Brands™ was incorporated in 2009 and is based in New York, New York. For more information visit:

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