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Tuesday, May 3, 2011

Baskin-Robbins Strikes It Rich With New Golden Oreo Gold Rush Flavor

The May Flavor of the Month is sure to Start a Stampede to Taste this Unique Ice Cream Treat

CANTON, Mass., May 3, 2011 /PRNewswire/ -- Who says you need to head west to find gold? Simply head to the nearest Baskin-Robbins for its newest flavor creation, Golden Oreo Gold Rush ice cream. The May Flavor of the Month is a perfect blend of solid gold flavors – lemon custard ice cream and Oreo icing ribbon, topped with Golden Oreo cookie pieces.


"We love creating bold new ice cream flavors that generate excitement," said Brian O'Mara, Baskin-Robbins Vice President of Marketing. "Golden Oreo Gold Rush combines one of America's favorite flavors – lemon custard – with one of the world's most beloved cookies – the Oreo – to create the gold standard that is sure to excite taste buds everywhere."

In Baskin-Robbins shops nationwide during the month of May, Golden Oreo Gold Rush ice cream is available by the scoop – in a cup or cone – or as a Baskin-Robbins classic sundae. Also available in hand-packed pints, quarts and half-gallons, ice cream lovers can bring Golden Oreo Gold Rush home to enjoy with family and friends or create their own specialty ice cream desserts.

"This May, ice cream lovers and flavor pioneers will be able to experience a true taste rush," adds O'Mara. "With these flavors, we might even see another national gold rush – this time to local Baskin-Robbins stores in search of Golden Oreo Gold Rush."


About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,400 retail shops in 42 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.

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