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Tuesday, May 17, 2011

MaggieMoo's Ice Cream and Treatery Presents New Flavors, Combinations and Shakes With Its "Maggie at the Moovies" Celebration

MaggieMoo's Will Debut Four New Flavors, 13 New Ice Cream Combinations, Two New Shakes and an Ice cream Float Each Week Throughout the Summer

ATLANTA, May 17, 2011 /PRNewswire/ -- MaggieMoo's Ice Cream and Treatery announces its "Maggie at the Moovies" celebration, which treats our customers with 16 exciting new ice cream products each week throughout the summer. Maggie will also introduce four new ice cream flavors including Root Beer Ice Cream, Pretzel Ice Cream, Green Apple Ice Cream and Chocolate Malted Ice Cream. The program will kick-off on May 27, 2011 and run for 16 weeks. MaggieMoo's Ice Cream and Treatery is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.

MaggieMoo's "Maggie at the Moovies" celebration will feature 16 new products, each reminiscent of concession stand-style foods that are prominently featured at movie theatres across the country.

MaggieMoo's "Maggie at the Moovies" weekly releases include:


Krispy Treat – May 27
Udderly Cream Ice Cream, Rice Krispies®, M&M's®, Marshmallow Topping

Cotton Candy – June 3
Cotton Candy Ice Cream, Rainbow Sprinkles, Gummy Bears, Marshmallow Topping

Twisted Pretzel – June 10
Pretzel Ice Cream Chocolate Covered Pretzels, Pecans, Chocolate Syrup

Chocolate Covered Waffle – June 17
Chocolate Ice Cream, Goobers®, Chocolate Covered Waffle Cone, Pieces of Sea Salt, Caramel Topping

Root Beer Float – June 24
Root Beer Ice Cream, Pop Rocks®, Bottle Caps®, Marshmallow Topping

Strawberry & Blueberry Shake – July 1
Udder Cream Ice Cream, Strawberry Topping, Fresh Strawberries, Blueberries, Strawberry Garnish

Caramel Apple – July 8
Green Apple Ice Cream, Sprinkles, Mini Marshmallows, Caramel Topping

Maggie's Birthday Float! – July 15
Coke Float with Udderly Cream Ice Cream

Watermelon Taffy – July 22
Watermelon Taffy Ice Cream, Mini Marshmallow, Rainbow Sprinkles, Marshmallow Topping

Chocolate Covered Clusters – July 29
Cocoa Caramel Ice Cream, Snickers®, Peanuts, Caramel Topping

Buttered Popcorn – August 5
Butter Pecan Ice Cream, Caramel Popcorn, Heath Bar®, Caramel Topping

White Chocolate – August 12
Udderly Cream Ice Cream, Snow Caps, Reese's Peanut Butter Cups®, Fudge Topping

Malted Milk Balls – August 19
Chocolate Malted Ice Cream, Whoppers®, Heath Bar®, Chocolate Syrup

Chocolate Covered Raisins – August 26
Chocolate Ice Cream, Rasinets®, White Chocolate Chips, Strawberry Topping

Chocolate Mint Shake – September 2
Mint Chocolate Ice Cream, York Peppermint Patties®, Snow Caps, Snow Caps Garnish

Chocolate Crunch – September 9
Chocolate Ice Cream, Butterfinger®, Heath Bar®, Fudge Topping


"At MaggieMoo's, we pride ourselves on our creativity and innovation," said Hilliard Creath, Brand R & D Manager – Ice Cream for GFG Management, LLC. "This summer's "Maggie at the Moovies" products are sure to excite our customers, especially with the introduction of our new Root Beer Ice Cream, Pretzel Ice Cream, Green Apple Ice Cream and Chocolate Malted Ice Cream flavors."

"Summer is a great time to enjoy MaggieMoo's Ice Cream and Treatery and with our new 16 innovative products, customers can return all summer long and try something new each time," said Jenn Johnston, chief marketing and operations officer for GFG Management, LLC. "MaggieMoo's is continually striving to develop new and exciting ice cream products that are not only fun, but very delicious for our customers to enjoy."

To order your MaggieMoo's Ice Cream and Treatery Cake, Cupcakes or MaggieMia's Ice Cream Pizza or to find out more information about the "Maggie at the Moovies" program, customers can visit MaggieMoos.com and join MaggiE-mail, follow Miss Maggie Moo on Twitter® or become a Facebook® Fan.

About MaggieMoo's Ice Cream and Treatery® (www.maggiemoos.com)

Inventor of the ice cream cupcake, ice cream pizza and a number of specialty ice cream flavors, MaggieMoo's Ice Cream and Treatery is known for ice cream innovation. Opening its first store in 1989, MaggieMoo's has been serving up super premium ice cream and cakes for over 20 years and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. MaggieMoo's brand icon is Miss Maggie Moo, an ice cream celubutante, who focuses on giving back to the community by working with celebrities to raise money and awareness for local and national causes.

About Global Franchise Group, LLC (www.globalfranchise.com)

Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®, as well as two retail franchise concepts: TAF® and Shoebox New York®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with approximately $5 billion of capital under management and substantial franchise management experience.

Dubba's Note: I was going to complain that they seem to have stolen Marble Slab's weekly treat idea, but if notice both companies are owned by Global Franchise Group, LLC.

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