Thursday, October 27, 2011

Yogen Fruz Frozen Yogurt Signs License Deal With Jamba Juice

Agreement Broadens Reach of Yogen Fruz Brand in U.S. Markets

LOS ANGELES, Oct. 25, 2011 /PRNewswire/ -- Yogen Fruz, the world's leading frozen yogurt franchise, is pleased to announce that they have entered into an license agreement that provides Jamba Juice (NASDAQ: JMBA) the right to use the "Yogen Fruz" operating system and registered trademarks.

Jamba currently offers Whirl'ns™ Frozen Yogurt in roughly 122 California stores and has future expansion planned for the highly popular product line. Under the terms of the license agreement, the trademarks "Powered by Yogen Fruz" and "Yogen Fruz™" will be prominently featured in customer-facing materials available in all designated Whirl'ns outlets.

"Jamba is a widely recognized brand that is very popular among U.S. consumers," said Aaron Serruya, President and CEO of Yogen Fruz. "Given the high level of consumer brand awareness and high quality reference, associated with the Jamba Juice brand, along with their broad USA location placement, we believe that this arrangement provides an effective method of brand enhancement and awareness in support of our continued 'Yogen Fruz' growth initiatives in the USA market."

About Yogen Fruz
Yogen Fruz USA Inc. is a subsidiary of Yogen Fruz Canada Inc., a world leader in the frozen dessert category, with over 1,200 locations operating in over 35 countries around the world, with an additional 10 countries coming on board in 2012. Founded in 1986 by brothers Aaron and Michael Serruya, Yogen Fruz pioneered the frozen dessert/snack business internationally. Today, with its new assortment of proprietary Probiotic frozen yogurt, it continues its strong tradition of market innovation and leadership. Yogen Fruz provides customers with a healthy alternative to fast food that's great tasting and nutritious, making it a great product for today's healthy and active lifestyle.

For more information please visit: www.yogenfruz.com.

About Jamba, Inc.
Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of July 12, 2011, Jamba Juice had 746 locations in the United States consisting of 436 franchise-operated stores, 310 Company-owned stores and six international stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

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