ice cream
frozen yogurt

Thursday, October 27, 2011

Yogen Fruz Frozen Yogurt Signs License Deal With Jamba Juice

Agreement Broadens Reach of Yogen Fruz Brand in U.S. Markets

LOS ANGELES, Oct. 25, 2011 /PRNewswire/ -- Yogen Fruz, the world's leading frozen yogurt franchise, is pleased to announce that they have entered into an license agreement that provides Jamba Juice (NASDAQ: JMBA) the right to use the "Yogen Fruz" operating system and registered trademarks.

Jamba currently offers Whirl'ns™ Frozen Yogurt in roughly 122 California stores and has future expansion planned for the highly popular product line. Under the terms of the license agreement, the trademarks "Powered by Yogen Fruz" and "Yogen Fruz™" will be prominently featured in customer-facing materials available in all designated Whirl'ns outlets.

"Jamba is a widely recognized brand that is very popular among U.S. consumers," said Aaron Serruya, President and CEO of Yogen Fruz. "Given the high level of consumer brand awareness and high quality reference, associated with the Jamba Juice brand, along with their broad USA location placement, we believe that this arrangement provides an effective method of brand enhancement and awareness in support of our continued 'Yogen Fruz' growth initiatives in the USA market."

About Yogen Fruz
Yogen Fruz USA Inc. is a subsidiary of Yogen Fruz Canada Inc., a world leader in the frozen dessert category, with over 1,200 locations operating in over 35 countries around the world, with an additional 10 countries coming on board in 2012. Founded in 1986 by brothers Aaron and Michael Serruya, Yogen Fruz pioneered the frozen dessert/snack business internationally. Today, with its new assortment of proprietary Probiotic frozen yogurt, it continues its strong tradition of market innovation and leadership. Yogen Fruz provides customers with a healthy alternative to fast food that's great tasting and nutritious, making it a great product for today's healthy and active lifestyle.

For more information please visit:

About Jamba, Inc.
Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of July 12, 2011, Jamba Juice had 746 locations in the United States consisting of 436 franchise-operated stores, 310 Company-owned stores and six international stores. For the nearest location or a complete menu, visit the Jamba Juice website at or call 1-866-4R-FRUIT (473-7848).

Friday, October 14, 2011

Baskin-Robbins Unveils New Cake Bites - Elegant, Ready to Serve Treats in Four Unique and Delicious Flavors

Entertain in Style This Holiday Season or Indulge in a Mini-Treat that Marries Two Dessert Favorites - Ice Cream and Cake - Into a bite-sized package

CANTON, Mass., Oct. 14, 2011 /PRNewswire/ -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, announces the introduction of its newest culinary creation, Cake Bites - a new taste extravaganza that combines both ice cream and cake in a single serving. These beautifully presented mini desserts are covered with indulgent ganache and finished with a decorative drizzle of either chocolate or caramel. Cake Bites cost $2.99 individually or are $9.99 for a mix-n-match 4-pack and are available in the following four flavors; Double Chocolate, Praline Caramel, Chocolate Mint, and Vanilla Blondie. Cake Bites can be purchased individually or in customizable packages of four.

As the mini-dessert trend continues to grow in popularity across the country, consumers are looking for the ultimate petite treat. Bite-Sized/Mini Desserts have been a top trend in the National Restaurant Association's "What's Hot" Chef's survey for the past five years, and were the #2 trend in the Dessert category in 2011.*

Baskin-Robbins' Cake Bites, reminiscent of French petit fours, allow consumers to enjoy a satisfying, beautifully decorated, portion-controlled treat. Cake Bites are the latest miniature offering from Baskin-Robbins following the summer release of its Mini Cones and the recent addition of mini 31Below frozen beverages and Mini Soft Serve Parfaits.

"We wanted to offer our ice cream cake enthusiasts a unique dessert that can be enjoyed individually or shared with that special someone," said Stan Frankenthaler, Dunkin' Brands Vice President of Innovation and Executive Chef. "Cake Bites provide our on-the-go consumers an affordable elegant holiday dessert that looks exquisite, tastes delicious and requires no preparation time."

"Cake Bites are perfect for entertaining, especially during the holidays," Added Frankenthaler. "Party hosts can serve their guests with these elegant, premade desserts that will be the talk of the holiday season."

In stores now, guests can purchase Baskin-Robbins Cake Bites at their neighborhood Baskin-Robbins. Cake bites come in the following four flavors:

Double Chocolate – Chocolate ice cream over chocolate cake, enrobed with chocolate ganache coating, finished with chocolate accent

Praline Caramel – Pralines 'n Cream ice cream over white cake enrobed with white chocolate ganache coating, finished with caramel drizzle & chopped pralines

Chocolate Mint – Mint Chocolate Chip ice cream over chocolate cake, enrobed with chocolate ganache coating, finished with white chocolate drizzle

Vanilla Blondie – Vanilla ice cream over white cake, enrobed with white chocolate ganache coating, finished with chocolate accent

Cake Bites are available at Baskin-Robbins throughout the country. Customers are advised to pre- order Cake Bites in advance if they are customizing a mix and match box of four and not picking up a pre-made package of one specific flavor.

Please visit to find your local store. Become a fan on the Facebook fan page or follow @BaskinRobbins on Twitter.

*Source: National Restaurant Association –

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is a subsidiary of Dunkin' Brands Group, Inc. (NASDAQ: DNKN). For further information, visit

Wednesday, October 5, 2011

Friendly's closes 63 stores as it files for Chapter 11 bankruptcy

Well, it's a sad day in northeast ice cream land...   and I mean that too. The very first time I had ice cream with my wife (over 17 years ago) was at the West Boylston Friendly's and it's one of the 63 that was closed overnight. It's a bummer because so many other things from the beginning of our relationship are also gone (where we met, our first movie theatre, stuff like that)... that and now hundreds of people are now out of a job.

Anyway, 424 stores will be tweaked to hopefully bring the restaurant back to it's former glory. Like I said before, here's a hint: GET A NEW MENU (leave the sundaes ofcourse)... Man, how did they ever get nearly $300 million in debt?