Thursday, January 5, 2012

Kick Off the New Year Right With the Delicious New Baskin-Robbins BRight Choices Flavor, Berry Nut Honey Frozen Yogurt

New Year's Resolutions Are Easy
 with this Great Tasting January Flavor of the Month

CANTON, Mass., Jan. 3, 2012 /PRNewswire/ -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, today introduced its first new flavor of the year and the latest addition to the BRight Choices® line, Berry Nut Honey Frozen Yogurt. This honey and vanilla-flavored frozen yogurt with a triple berry ribbon and sweet honey oat almond pieces is the perfect flavor to ring in the New Year as the January Flavor of the Month.

Berry Nut Honey Frozen Yogurt is not just a better-for-you dessert choice, it's a flavor that satisfies the most diverse palates with its sweet and crunchy combination. By blending BRight Choices® frozen yogurt with top trending snacks, such as almonds and berries, dessert enthusiasts will love this unique, delicious treat.

With 140 calories per 2.5 oz. scoop, 4.5 grams of fat, and beneficial live and active cultures, Berry Nut Honey Frozen Yogurt joins the BRight Choices® flavor lineup that includes dairy-free, reduced fat, fat-free, no sugar added and light options. Delicious and crunchy, Berry Nut Honey Frozen Yogurt is the perfect snack to help consumers stick to their New Year's Resolutions this year.

"Frozen yogurt aficionados, health nuts and ice cream enthusiasts alike are guaranteed to enjoy this delicious new addition to our BRight Choices® line," said Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin' Brands. "Baskin-Robbins prides itself on providing consumers with a variety of products to meet dietary needs without sacrificing on taste and quality."

In Baskin-Robbins shops nationwide during the month of January, Berry Nut Honey Frozen Yogurt is available by the scoop – in a cup or cone – or as a Baskin-Robbins classic sundae. Also available in fresh-packed pints, quarts and half-gallons*, frozen treat lovers can bring Berry Nut Honey Frozen Yogurt home to enjoy with family and friends or create their own specialty ice cream desserts.

*In California, Baskin-Robbins offers fresh-packed ice cream in three sizes: small (12 oz), regular (1 lb., 8 oz), and large (3 lb.).

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Based in Canton, Mass., Baskin-Robbins is a subsidiary of Dunkin' Brands Group, Inc. (NASDAQ: DNKN). For more information, visit www.BaskinRobbins.com

Dubba's Note: I'm sorry, but I find this terribly funny yet ingenious that they've made their starting flavor a healthy frozen yogurt. Smart thinking B-R.

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