This is Sweetie Tea.
It's sweet tea vanilla ice cream with chunks of tea cake.
Looking up teacake on Wikipedia : a tea cake is a traditional dense large cookie, made with sugar, butter, eggs, flour, milk, and flavoring. Yeah, that just makes this ice cream sound even cooler.
So, they've got some good sounding flavors and some fairly catchy design work going on, so they should be just fine. Here's wishing these guys the best of luck.
Oh, and as a side note, they also had the most excellent Damien Lewis at their Mooresville plant filming scenes for Homeland. You can see a few pictures up on their facebook page.