Expands Footprint in Freezer Aisle with New Flavors and Concepts
Morton Grove, IL (March 7, 2012) /PRNewswire/ — Grocery freezers will soon get a triple boost of probiotic power with a trio of new good-for-you cultured frozen dairy treats from Lifeway Foods, Inc., (NASDAQ: LWAY). The lineup includes a new frozen push-up version of Lifeway’s ProBugs™ probiotic beverages for children, new flavors of Lifeway Frozen Kefir, and brand new Greek Style Fro-Yo capitalizing on the burgeoning popularity of Greek yogurt.
All of the new Lifeway frozen confections will be available for sampling at Lifeway’s Booth #3656 at the Natural Products Expo West trade show running March 9-11 at the Anaheim Convention Center in Anaheim, CA. The first products will hit retail stores including Whole Foods, Wegmans, Sunflower, and Sprouts Markets in May.
Chilling out at the Lifeway booth will be:
“Since we introduced the world’s first frozen kefir last year, the response has been overwhelming. The tart n’ tangy frozen yogurt trend has become wildly popular — with Lifeway on the forefront,” said Lifeway CEO Julie Smolyansky. “These new products offer guilt-free and nutritious dessert options with a combination of healthy probiotics, low calorie count, and the tart n’ tangy flavor profile that has been driving the frozen yogurt phenomenon.”
About Lifeway Foods
Lifeway Foods, Inc. (LWAY), recently named one of Fortune Small Business' Fastest Growing Companies for the fifth consecutive year, is America’s leading supplier of the cultured dairy products known as kefir and organic kefir. Lifeway Kefir is a dairy beverage that contains 10 exclusive live and active probiotic cultures plus ProBoost™. In addition to its line of Kefir products, the company produces a variety of Frozen Kefir and probiotic cheese products. Lifeway also sells frozen kefir, kefir smoothies and kefir parfaits through its Starfruit™ retail stores. For more information, visit http://www.lifewaykefir.com or follow Lifeway Foods on Facebook; Twitter; Pinterest; Flickr or YouTube.