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Wednesday, April 11, 2012

EDY'S Fruit Bars Introduces a Taste of the Tropics with New Mango Flavor

Fruit Bars family also debuts new multipack with wildly popular tropical flavors

OAKLAND, Calif., April 10, 2012 /PRNewswire/ -- The Edy's Fruit Bars* brand introduces a new Mango flavor to its popular line of real fruit frozen snacks. Mango Fruit Bars are bursting with sun-kissed fruit to add a touch of sweetness to the warmth of summer with 80 calories per bar. The Edy's brand is also debuting a new multipack of three wildly popular tropical flavors: Coconut, Pineapple and Orange.

"Fruit Bars fans are long-time enthusiasts of our tropical flavors, which is why we are excited to not only launch Mango, but to also combine tropical flavors in a new variety pack. Each of these bars is a little taste of summer in every bite," says Ritu Mathur, Fruit Bars Associate Brand Manager.

The Mango flavor is available nationwide this spring with a suggested retail price of $4.19. The 12-count Coconut, Pineapple and Orange flavor variety pack has 50 to 70 calories per serving and will be available in grocery stores nationwide this spring with a suggested retail price of $4.39.

The Edy's Fruit Bars brand is dedicated to providing products made with real fruit and is committed to doing its part to better the environment by replenishing one of our most precious resources, fruit trees. The Edy's brand, in partnership with the Fruit Tree Planting Foundation, is launching its third year of the Communities Take Root program. This nationwide program is dedicated to planting fruit orchards across the country to provide under served communities with fresh fruit. Hundreds of fruit trees have already been planted in scores of communities over the past two years and Edy's Fruit Bars is eager to plant 17 more orchards before the end of this year.

Starting April 16, 2012, vote for communities across America that deserve an ongoing source of fresh fruit for generations to come at www.communitiestakeroot.com.

*Marketed as Dreyer's® Fruit Bars in the western states and Texas.

About Dreyer's Grand Ice Cream

Nestle Dreyer's Ice Cream Company is part of Nestle USA, and is owned by Nestle S.A. of Vevey, Switzerland, the world's largest nutrition, health and wellness company. Nestle Dreyer's Ice Cream Company manufactures, markets and distributes a full spectrum of ice cream and frozen snacks. The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's® brand name throughout the remainder of the United States. Brands manufactured or distributed in the United States include Dreyer's/Edy's® Grand, Slow Churned®, Dibs®, MAXX, Fruit Bars, Nestle Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Frosty Paws®, Eskimo Pie®, Skinny Cow® and Haagen-Dazs®. Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America. For more information on the company, please visit www.dreyersinc.com.

In the U.S., the Haagen-Dazs trademark is licensed to Nestle by General Mills.

Dubba's Note: These have already been reviewed by Gigi.

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