The Wonka® Brand Brings Imagination And Amazement To The Freezer Aisle With New Scrumdiddlyumptious Super Premium Ice Cream

Seven Creative, Creamy Concoctions
Turn Everyday Ice Cream on Its Head

OAKLAND, Calif., April 24, 2012 /PRNewswire/ -- WONKA, maker of the world's most imaginative treats, today announced its latest invention: Wonka™ Ice Cream, featuring a scoopendous line of deliciously innovative flavors inspired by the beloved novel. Made with imagination as well as the finest ingredients, the all-new super premium ice cream line swirls together unexpected yet marvelous combinations of flavors, textures and top-secret, unique ingredients that are distinctively Wonka ice cream.  The indulgent treat delights the senses and leaves connoisseurs of creamy concoctions clamoring for more. To further deliver the fantasy and fun that fans have come to expect from the Wonka brand, the scrumdiddlyumptious invention literally turns the concept of everyday ice cream on its head—hitting grocery freezer aisles in visually arresting, inverted cartons. 

"Imagination drives everything the Wonka brand does, and our new ice cream line captures this ingenious spirit and whimsy for people of all ages," says Tom Kim, Wonka 'Master of Swirl.' "From the very first taste of Chipperberry Swirl™ to the last of whiptastic Kerfuffle Truffle™, our delicious ice cream creations allow everyone to experience a sense of wonder and amazement with each delectable bite."
The Wonka Ice Cream line debuts with seven delightfully decadent flavors, including:

• WONKA™ KERFUFFLE TRUFFLE™ —Creamtastic chocolate ice cream with rich chocolate truffles and swirls of fudge
• WONKA™ CHIPPERBERRY SWIRL™ —Luscious black raspberry and vanilla ice cream with liquid chocolate chips
• WONKA™ CHOCOLATE MINTROPOLIS™ —A most mintrific combination of chocolate mint ice cream with peppermint patties and chocolate mint cookies
• WONKA™ CARAMEL NUT KADOOZLE —Rich, caramel ice cream with mixed nut brittle and wondrous walnut caramel swirl
• WONKA™ CHOCOLATE CHIPPER CHIP™ —Silky smooth vanilla ice cream with chocolate and potato chip bark pieces
• WONKA™ CHOCOLATE SNOWFLAKES™ —Not-so-plain vanilla ice cream with melt-in-your-mouth chocolate flakes
• WONKA™ KERNELPUFF CARAMELSTUFF™ —Mouthwatering caramel corn ice cream with crispy kernels, pecan pralines and salted caramel swirls

Wonka Ice Cream is now available in select grocery stores throughout Northern California and Reno, Nev., – including Safeway, Raley's, SaveMart, Lucky, Walmart, Target, CVS, 7-ll, Chevron, Lunardi's, Gene's Fine Foods, Draeger's and Key Markets – at a suggested retail price of $4.99. For more information about Wonka Ice Cream, or to locate stores in your neighborhood where its splendiferous new flavors have recently been delivered, please check out the Wonka flavor finder at http://www.wonkaicecream.com. 


ABOUT WONKA
WONKA® opened its doors in 1983. Since that time, WONKA® has been dedicated to the art of producing fun, innovative, high-quality confections for candy lovers of all ages. WONKA® candies include NERDS®, NERDS® Rope, SWEETARTS®, SHOCKERS, SPREE®, LAFFY TAFFY®, RUNTS®, EVERLASTING GOBSTOPPER®, LIK-M-AID® FUN DIP, PIXY STIX®, BOTTLE CAPS®, KAZOOZLES™ and GUMMIES. THE WILLY WONKA CANDY FACTORY is owned by Nestle USA, Inc. For more information about WONKA, visit WONKA.com.


ABOUT NESTLE USA
Named one of "The World's Most Admired Food Companies" in Fortune magazine for fifteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day.  From nutritious meals with Lean Cuisine® to baking traditions with Nestle® Toll House®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that make good living possible.  That's what "Nestle. Good Food, Good Life" is all about.  Nestle USA, with 2011 sales of $10 billion, is part of Nestle S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion.  For product news and information, visit Nestleusa.com or NestleNewsroom.com.