Baskin-Robbins Thanksgiving Survey Serves Up America’s
Turkey Day Preferences and Traditions
CANTON, Mass. (Nov. 13, 2012) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is offering ice cream lovers an extra treat this Thanksgiving holiday with its delicious Turkey Cake and new Turkey Leg individual novelty, now available at participating Baskin-Robbins locations nationwide. To delve deeper into turkey day trends, Baskin-Robbins commissioned a nationally-representative, independent survey of 1,005 Americans. The survey revealed that six in 10 Americans (59%) usually bring dessert to their Thanksgiving meal when dining as guests, making these festive frozen treats the perfect additions for holiday gatherings.
“Baskin-Robbins is delighted to offer guests these delicious and fanciful desserts for Thanksgiving,” said Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin’ Brands. “Our turkey-themed treats will be sure to have Thanksgiving guests asking for seconds. We doubt there will be any leftovers when these desserts arrive on holiday tables.”
In addition to desserts being among the most popular items brought to Thanksgiving meals, other notable findings from the Baskin-Robbins turkey day survey include:
Talk Turkey to Me:
- Roasted or Fried? Seventy-three percent (73%) of Americans who eat Thanksgiving turkey prefer their turkey to be roasted over deep-fried (13%) or smoked (8%).
- Most popular part of the bird? Fifty-two percent (52%) chose breast meat, followed distantly by the thigh and leg (each 14%), among other popular choices.
Super Side Dishes:
- Applying a unique spin to a Thanksgiving recipe is mostly done with side dishes (35%), followed closely by desserts (29%).
- Indeed, when asked to select the most important part of the Thanksgiving meal, aside from the turkey, more than a quarter (28%) chose dessert – though side dishes ranked first, selected by 57% of Americans.
- Given a list of popular Thanksgiving side dishes, stuffing emerges as the favorite (33%), followed by mashed potatoes (26%), sweet potatoes (11%), and cranberry sauce (9%), among others.
Food, Friends or Football?
- What’s the best part of the Thanksgiving meal? More than eight in 10 (82%) cite enjoying it with friends and family, while 9% of Americans say it’s the leftovers they most relish!
- Along these lines, spending time with loved ones is Americans’ favorite Thanksgiving Day activity (62%), besides eating. Watching football (19%) and parades (7%) follow.
For more information about Baskin-Robbins and its wide range of ice cream flavors and frozen treats, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins).
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. For the full-year 2011, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.8 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.
Weekly telephone omnibus survey of 1,005 respondents aged 18+ and living in the continental U.S. fielded October 26 – October 28, 2012 by GfK Custom Research North America. The margin of error for this survey is +/-3 percentage points.