Tuesday, April 24, 2012

The Wonka® Brand Brings Imagination And Amazement To The Freezer Aisle With New Scrumdiddlyumptious Super Premium Ice Cream

Seven Creative, Creamy Concoctions
Turn Everyday Ice Cream on Its Head

OAKLAND, Calif., April 24, 2012 /PRNewswire/ -- WONKA, maker of the world's most imaginative treats, today announced its latest invention: Wonka™ Ice Cream, featuring a scoopendous line of deliciously innovative flavors inspired by the beloved novel. Made with imagination as well as the finest ingredients, the all-new super premium ice cream line swirls together unexpected yet marvelous combinations of flavors, textures and top-secret, unique ingredients that are distinctively Wonka ice cream.  The indulgent treat delights the senses and leaves connoisseurs of creamy concoctions clamoring for more. To further deliver the fantasy and fun that fans have come to expect from the Wonka brand, the scrumdiddlyumptious invention literally turns the concept of everyday ice cream on its head—hitting grocery freezer aisles in visually arresting, inverted cartons. 

"Imagination drives everything the Wonka brand does, and our new ice cream line captures this ingenious spirit and whimsy for people of all ages," says Tom Kim, Wonka 'Master of Swirl.' "From the very first taste of Chipperberry Swirl™ to the last of whiptastic Kerfuffle Truffle™, our delicious ice cream creations allow everyone to experience a sense of wonder and amazement with each delectable bite."
The Wonka Ice Cream line debuts with seven delightfully decadent flavors, including:
  • WONKA KERFUFFLE TRUFFLE™ —Creamtastic chocolate ice cream with rich chocolate truffles and swirls of fudge
  • WONKA CHIPPERBERRY SWIRL™ —Luscious black raspberry and vanilla ice cream with liquid chocolate chips
  • WONKA CHOCOLATE MINTROPOLIS™ —A most mintrific combination of chocolate mint ice cream with peppermint patties and chocolate mint cookies
  • WONKA CARAMEL NUT KADOOZLE —Rich, caramel ice cream with mixed nut brittle and wondrous walnut caramel swirl
  • WONKA CHOCOLATE CHIPPER CHIP™ —Silky smooth vanilla ice cream with chocolate and potato chip bark pieces
  • WONKA CHOCOLATE SNOWFLAKES™ —Not-so-plain vanilla ice cream with melt-in-your-mouth chocolate flakes
  • WONKA KERNELPUFF CARAMELSTUFF™ —Mouthwatering caramel corn ice cream with crispy kernels, pecan pralines and salted caramel swirls
Wonka Ice Cream is now available in select grocery stores throughout Northern California and Reno, Nev., – including Safeway, Raley's, SaveMart, Lucky, Walmart, Target, CVS, 7-ll, Chevron, Lunardi's, Gene's Fine Foods, Draeger's and Key Markets – at a suggested retail price of $4.99. For more information about Wonka Ice Cream, or to locate stores in your neighborhood where its splendiferous new flavors have recently been delivered, please check out the Wonka flavor finder at http://www.wonkaicecream.com


ABOUT WONKA
WONKA® opened its doors in 1983. Since that time, WONKA® has been dedicated to the art of producing fun, innovative, high-quality confections for candy lovers of all ages. WONKA® candies include NERDS®, NERDS® Rope, SWEETARTS®, SHOCKERS, SPREE®, LAFFY TAFFY®, RUNTS®, EVERLASTING GOBSTOPPER®, LIK-M-AID® FUN DIP, PIXY STIX®, BOTTLE CAPS®, KAZOOZLES™ and GUMMIES. THE WILLY WONKA CANDY FACTORY is owned by Nestle USA, Inc. For more information about WONKA, visit WONKA.com.


ABOUT NESTLE USA
Named one of "The World's Most Admired Food Companies" in Fortune magazine for fifteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day.  From nutritious meals with Lean Cuisine® to baking traditions with Nestle® Toll House®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that make good living possible.  That's what "Nestle. Good Food, Good Life" is all about.  Nestle USA, with 2011 sales of $10 billion, is part of Nestle S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion.  For product news and information, visit Nestleusa.com or NestleNewsroom.com.

Friday, April 13, 2012

Krispy Kreme Fruit Stand Flavor Treats: Fresh for the Pick’n

Two NEW Strawberry doughnuts and Frozen Fruity Chillers
now available at Krispy Kreme

Winston-Salem, NC (April 9, 2012) - Enjoy the simple, light and fruity flavors of Krispy Kreme® Fruit Stand Flavor doughnuts and Chillers®. New Strawberry Cake with Cream Cheese Icing and Strawberry KREME™ Pie doughnuts available now through May 20 at participating Krispy Kreme® US and Canada locations. Pair these delectable strawberry selections with Krispy Kreme’s Very Berry and NEW Frozen Lemonade Chillers for a refreshing blend of seasonal fruit flavors.

“We wanted to give our fans a taste of the season’s best and boldest fruit flavors,” says Ron Rupocinski, Krispy Kreme Corporate Chef. “The hint of strawberry adds a sweet, simple flavor to the moist cake and rich KREME filling of these doughnuts, while the infusion of real lemons in our Frozen Lemonade Chiller gives it just the right citrus kick.”

Hand pick your favorite Fruit Stand Flavor treats now through May 20 at participating locations:

· Strawberry KREME™ Pie - Filled with a blend of strawberry and signature KREME filling, and topped with white icing and graham cracker crumble.
· Strawberry Cake with Cream Cheese Icing - A glazed strawberry cake doughnut, topped with cream cheese icing and strawberry cake crumbles.

Satisfy your thirst for fruit flavors this summer with Krispy Kreme Frozen Chillers:

· Frozen Very Berry - The perfect balance of sweet and tart with an icy burst of berry flavor.
· Frozen Lemonade - A refreshing thirst-quencher made with real lemons, sweetened with only cane sugar, and prepared icy cold.

Find the new Strawberry Cake doughnut at your nearest participating grocery and convenience stores. Doughnut sold individually. Products may vary by market. Visit www.krispykreme.com/grocery for more on Krispy Kreme wholesale products.

Connect with Krispy Kreme at KrispyKreme.com, KrispyKreme.com/HotLightApp, Facebook, foursquare and Twitter, and KrispyKremeDoughnuts on YouTube.

About Krispy Kreme
Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, n.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy KREME is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in approximately 675 locations around the world and approximately 10,000 grocery, convenience and mass merchant stores in the U.S. Krispy KREME Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKREME.com.

Wednesday, April 11, 2012

EDY'S Fruit Bars Introduces a Taste of the Tropics with New Mango Flavor

Fruit Bars family also debuts new multipack with wildly popular tropical flavors

OAKLAND, Calif., April 10, 2012 /PRNewswire/ -- The Edy's Fruit Bars* brand introduces a new Mango flavor to its popular line of real fruit frozen snacks. Mango Fruit Bars are bursting with sun-kissed fruit to add a touch of sweetness to the warmth of summer with 80 calories per bar. The Edy's brand is also debuting a new multipack of three wildly popular tropical flavors: Coconut, Pineapple and Orange.

"Fruit Bars fans are long-time enthusiasts of our tropical flavors, which is why we are excited to not only launch Mango, but to also combine tropical flavors in a new variety pack. Each of these bars is a little taste of summer in every bite," says Ritu Mathur, Fruit Bars Associate Brand Manager.

The Mango flavor is available nationwide this spring with a suggested retail price of $4.19. The 12-count Coconut, Pineapple and Orange flavor variety pack has 50 to 70 calories per serving and will be available in grocery stores nationwide this spring with a suggested retail price of $4.39.

The Edy's Fruit Bars brand is dedicated to providing products made with real fruit and is committed to doing its part to better the environment by replenishing one of our most precious resources, fruit trees. The Edy's brand, in partnership with the Fruit Tree Planting Foundation, is launching its third year of the Communities Take Root program. This nationwide program is dedicated to planting fruit orchards across the country to provide under served communities with fresh fruit. Hundreds of fruit trees have already been planted in scores of communities over the past two years and Edy's Fruit Bars is eager to plant 17 more orchards before the end of this year.

Starting April 16, 2012, vote for communities across America that deserve an ongoing source of fresh fruit for generations to come at www.communitiestakeroot.com.

*Marketed as Dreyer's® Fruit Bars in the western states and Texas.

About Dreyer's Grand Ice Cream

Nestle Dreyer's Ice Cream Company is part of Nestle USA, and is owned by Nestle S.A. of Vevey, Switzerland, the world's largest nutrition, health and wellness company. Nestle Dreyer's Ice Cream Company manufactures, markets and distributes a full spectrum of ice cream and frozen snacks. The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's® brand name throughout the remainder of the United States. Brands manufactured or distributed in the United States include Dreyer's/Edy's® Grand, Slow Churned®, Dibs®, MAXX, Fruit Bars, Nestle Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Frosty Paws®, Eskimo Pie®, Skinny Cow® and Haagen-Dazs®. Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America. For more information on the company, please visit www.dreyersinc.com.

In the U.S., the Haagen-Dazs trademark is licensed to Nestle by General Mills.

Dubba's Note: These have already been reviewed by Gigi.

Thursday, April 5, 2012

Red Mango, Inc. Introduces Classics Line of Frozen Yogurt

America's #1 Zagat-rated yogurt chain debuts sweet flavors
in its uniquely delicious and healthy kind of way.

DALLAS, April 5, 2012 /PRNewswire/ -- How sweet it is.

Red Mango, the #1 Zagat-rated brand of frozen yogurt and smoothies, has made the best even better. The healthy, award-winning frozen yogurt chain known for more than 40 rotating tart and tangy flavors is proud to announce its new Classics line. Now available nationwide, Red Mango Classics frozen yogurts offer all-natural flavors that are sweet, creamy and uniquely delicious. Tart or sweet, Red Mango now has both.

Branded with the tagline "Our Healthy Reinvention of Your All-time Favorites™", the Classics flavors include Cake Batter, Milk Chocolate, Peanut Butter, Vanilla Bean, Vanilla Cookie Cream, Strawberry Milkshake and the innovative Sugarcane Cola.

"I'm quite excited to introduce our newest frozen yogurt creation," said Dan Kim, founder and chief concept officer of Red Mango. "Over the past year, I've been working hard to recreate the sweet and creamy flavors of frozen desserts we all loved growing up, but in the delicious and nutritious way Red Mango does best. The new all-natural Classics line is our healthy recreation of America's favorite frozen treats. It represents our tribute to the nostalgic comfort of ice cream and frozen yogurt, which always makes us smile."

The Classics frozen yogurts, which have all of the same healthy attributes as the original Red Mango yogurt flavors, are all-natural, kosher, gluten-free and fortified with patented probiotics that promote digestive health and support the immune system when consumed as part of a balanced diet and healthy lifestyle.

The Classics line will have a permanent place on the expanding menu of rotating flavors. And Kim, a pioneer of the tart-flavored frozen yogurt craze that has swept the nation, admits he has a "sweet spot" for these additions.

"I'll always enjoy our tangy and fruity flavors," Kim said. "But sometimes, we all crave something sweet and comforting. That's when I look to Red Mango Classics."

About Red Mango:

Red Mango, one of the fastest growing retailers of all-natural nonfat frozen yogurt and fresh fruit smoothies, opened its first U.S. store in July 2007 in Los Angeles, and has since celebrated more than 160 store openings across the U.S. Red Mango was named the number one smoothie and frozen yogurt chain in America in Zagat's 2011 National Chain Restaurants Survey. Other awards have included the prestigious Nation's Restaurant News' "Hot Concepts!" award and the industry-recognized SupplySide's "Scientific Excellence Award," as well as best frozen yogurt honors in Los Angeles, Seattle, Las Vegas, Chicago, Utah and New York by highly-regarded independent publications. Headquartered in Dallas, Red Mango serves uniquely delicious frozen yogurt that is all-natural, nonfat and lowfat, gluten-free and fortified with beneficial live and active probiotic cultures like GanedenBC30® (Bacillus coagulans GBI-30, 6086), which has been shown to promote digestive health and support the immune system when consumed as part of a balanced diet and healthy lifestyle. Red Mango is the first frozen yogurt retailer to earn the National Yogurt Association's Live and Active Cultures seal for meeting the required criteria for healthy frozen yogurt. Red Mango recently expanded its menu to include satisfying meal options such as its all-natural made-to-order fruit and yogurt parfaits and fresh fruit smoothies, and also introduced the world's first all-natural probiotic iced teas that are hand-shaken to order.

More information about Red Mango is available at www.redmangousa.com. Visit Red Mango on Facebook at www.facebook.com/redmango or www.facebook.com/dankimredmango, or on Twitter at www.twitter.com/redmango or www.twitter.com/dankimredmango. For franchising information, please visit www.redmangofranchising.com or call 214-871-6865.