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Tuesday, July 31, 2012

Hood Celebrates National Ice Cream Sandwich Day on August 2

Top New England Dairy Brand Holding Sampling Event in Four New England Cities

Lynnfield, Mass. (July 31, 2012) – Hood® Ice Cream today announced that it will be celebrating National Ice Cream Sandwich Day in four cities across New England on Thursday, August 2nd. Fans of the number one dairy brand in New England can enjoy samples of Hood’s famous ice cream sandwiches, photo opportunities with a Hood Ice Cream Sandwich character, coupons, and more. The first-annual celebration will be taking place simultaneously from noon to 2:00 p.m. in Boston, MA; Hampton Beach, NH; Portland, ME; and West Hartford, CT.

“Summertime and Hood Ice Cream go hand-in-hand, and what better way to celebrate the peak of summer and National Ice Cream Sandwich Day?” said Sarah Barow, spokesperson for Hood. “We encourage our fans young and old to come celebrate with Hood and keep that summertime spirit going all year long.”

Hood will be celebrating on August 2nd from noon to 2:00 p.m., rain or shine, in the following locations:

  • Boston, MA: City Hall Plaza at 1 City Hall Square
  • Hampton Beach, NH: Outside of the Casino Ballroom at 169 Ocean Boulevard
  • Portland, ME: Outside of Dimillo’s Restaurant at 25 Long Wharf
  • West Hartford, CT: Blue Back Square at 65 Memorial Road

As a special addition to the Portland event, the Hood Blimp will be making its return to the New England skies for the first time in four years and will be visible to guests attending the sampling event in the Old Port area of Portland.

Hood announced earlier this summer that three new ice cream sandwich flavors joining their classic Vanilla flavor for the 2012 season: Chocolate, Chocolate and Vanilla, and Cookies ‘n Cream. You can learn more about Hood, visit, become at fan at and follow them on Twitter at

About Hood
Founded in 1846, today Hood is one of the largest branded dairy operators in the United States. Hood is the number-one dairy brand in New England, and Hood’s portfolio of national and super-regional brands and franchise products includes Hood, Crowley® Foods, Simply Smart® Milk, Heluva Good!®, LACTAID®, BAILEYS® Coffee Creamers, HERSHEY®’S Milk and Milkshakes and Blue Diamond Almond Breeze® Almondmilks. For more information about Hood, please visit

Monday, July 30, 2012

I tweet, you tweet, we all tweet for SNICKERS Ice Cream

Looking for a good way to cool off in the summer heat? What better way to do that than with 1,000 ice cream bars to share with your family, friends or neighbors. That’s exactly what Snickers Ice Cream is giving its fans a chance to do.

SNICKERS Ice Cream is taking to Twitter to award fans with free ice cream, and they’re making it easy for you and your readers to enter for a chance to win. All you need to do is tweet @SnickersIceCrm and tell how you would share 1,000 Snickers Ice Cream bars. The three fans who answer most creatively will win 1,000 deliciously cool Snickers Ice Cream bars. Entries are being accepted now through midnight (ET) August 9th, and winners will be announced via Twitter @SnickersIceCrm

Full contest rules and guidelines can be found here:

Tuesday, July 10, 2012


Baskin-Robbins Celebrates National Ice Cream Day with Twitter Sweepstakes for Chance to Win $260 in Baskin-Robbins Gift Cards

CANTON, Mass. (July 10, 2012) – With National Ice Cream Month in full swing, Baskin-Robbins, the world’s largest chain of ice cream specialty shops, commissioned an independent survey of 1,000 U.S. respondents to get the scoop on how Americans plan to enjoy ice cream this summer. According to the survey, 82 percent of Americans plan to enjoy ice cream during National Ice Cream Month this year.

“National Ice Cream Month is a great time to celebrate the special place ice cream has in our lives and to enjoy your favorite flavor with friends and family,” said Dan Wheeler, Baskin-Robbins’ U.S. Vice President of Brand and Field Marketing. “We’re excited to share some insights into America’s ice cream preferences from our survey, and to give one of our fans $260 in Baskin-Robbins gift cards through the Baskin-Robbins National Ice Cream Day Twitter Sweepstakes.”

We All Scream for Ice Cream
·         Seventy-seven percent of respondents said they eat ice cream at least once a month, 42 percent said they eat ice cream at least once a week, and five percent said they eat ice cream every day.
·         More than 50 percent of Americans would suffer through a “brain freeze” - the brief headache that results from eating frozen treats too quickly - to enjoy their favorite ice cream.

Cup or Cone?
·         Seventy percent of respondents prefer to eat ice cream in a cup rather than on a cone.
·         More than 60 percent of Americans prefer hard scoop ice cream to soft serve.

What Takes the (Ice Cream) Cake?
·         Ice cream cake "took the cake" when it came to shared desserts, with 32 percent of respondents choosing it as the best option for summer parties over other choices such as brownies, pies or cookies.
·         Twenty-eight percent of Americans said cake was the best food to pair with ice cream, followed by 27 percent for brownies. Four percent of respondents said French fries made the best food and ice cream pairing.

Finding Out the Flavor Favorites
·         Vanilla and Chocolate were tied for respondents’ favorite ice cream flavor, followed by Cookies n’ Cream and Mint Chocolate Chip.
·         Hot fudge topped the list for favorite ice cream topping, followed by caramel sauce and chopped nuts.

Don’t Forget the Napkins
·         Regardless of the form in which it’s consumed, more than 25 percent of respondents said their children are either covered in ice cream or leave half of it on the floor while eating it, while 20 percent said their kids are "clean as a whistle” while eating ice cream.

National Ice Cream Day Twitter Sweepstakes
To help celebrate National Ice Cream Day, Baskin-Robbins is holding a Twitter sweepstakes on Sunday, July 15, to give ice cream lovers a chance to win $260 in Baskin-Robbins gift cards, enough to keep the ice cream scoops flowing for a year. On that day, followers of @BaskinRobbins who Tweet their favorite Baskin-Robbins ice cream flavor using the special hashtag #BRflavors will be entered for the chance to win. For official rules and additional details about the sweepstakes, visit or follow @BaskinRobbins on Twitter this Sunday.

For more information about Baskin-Robbins and its wide variety of ice cream flavors and frozen treats available this summer, visit or follow us on Facebook ( or on Twitter (

About Baskin-Robbins 
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 6,700 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. For the full-year 2011, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.8 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information,

Survey Methodology
Weekly online omnibus survey of 1,000 respondents aged 18+ fielded June 29-July 1, 2012 by GfK Customer Research North America. The margin of error for this survey is +/-3 percentage points. 

Friday, July 6, 2012

Scoop It Up For July Ice Cream Month: 90 Percent Of Americans Eat Ice Cream Regularly

The Nation's Number One Ice Cream State Dishes on Where We Enjoy This Frozen Treat

SOUTH SAN FRANCISCO, Calif., & MODESTO, Calif., July 5, 2012 /PRNewswire/ -- Summer is in full gear and temperatures are on the rise, what better way to cool off than with California ice cream? California is the nation's number one ice cream producer, churning out over 142 million gallons of ice-cold creamy goodness each year. In honor of July Ice Cream Month, the California Milk Advisory Board (CMAB), representing California's more than 1600 dairy families, surveyed consumers to find out just where they find themselves enjoying some good-old fashion ice cream, frozen yogurt and gelato.

Key survey results include:
  • Over two-thirds of consumers nationwide say they find themselves eating ice cream, frozen yogurt or gelato most frequently in front of the TV or on the couch (64%).
  • Women are more likely than men to eat ice cream, frozen yogurt or gelato in bed.
  • Young adults, ages 18-34, say they find themselves eating ice cream, frozen yogurt or gelato on the couch more frequently than others (20%).
  • Maybe it's the drip factor but parents are more likely than non-parents to eat ice cream, frozen yogurt or gelato outside (19% versus 11%, respectively).
"Consumers definitely enjoy a good scoop of ice cream on a regular basis.  So much so that former California governor, President Ronald Reagan, recognized America's love for ice cream and declared July National Ice Cream Month back in 1984," said Jennifer Giambroni, Director of Communications for the CMAB.

Whether on the couch or outdoors, the results are conclusive that most consumers enjoy a good scoop of ice cream every now and again, so here are a few tricks and tips of the ice cream trade:
  • To prevent an ice cream cone from becoming soggy while you eat, drop a mini marshmallow in the bottom of the cone before scooping.  
  • To soften ice cream, transfer it to the refrigerator for 10-20 minutes before serving. A faster option is to use a microwave but be careful of ice cream soup! Place the ice cream in its cardboard container into a microwave set to High: microwave one pint for 10-15 seconds; one quart for 15-25 seconds; and a half-gallon for 30-40 seconds. (Don't use microwave if ice cream is in a plastic container.)
  • After serving ice cream, return carton to the freezer immediately to help prevent the formation of ice crystals that can occur when ice cream is partially thawed and then re-frozen. This will keep the texture smooth for your next bowl (if it lasts that long).
With about 90 percent of Americans regularly enjoying ice cream, the CMAB puts a twist on the classic summer time ice cream float by simply adding seasonal fruits, a sugar cookie, a dash of cinnamon – and a scoop of California ice cream, of course! 
Makes 1 float (Recipe developed by Kristina Vänni on behalf of the California Milk Advisory Board)

1-2 scoops California vanilla ice cream 
1/4 cup blueberries 
1/2 cup blueberry-flavored soda (such as Izze Sparkling Blueberry) 
1 sugar cookie, crushed (about 1 tablespoon) 
Ground cinnamon

In a serving glass (or Mason jar), alternate layers of ice cream and blueberries until glass is about 3/4 full. Pour soda into the glass until it reaches the top and ice cream is floating. Top with crumbled sugar cookie and a dash of cinnamon. Sip and smile!

Dairy products made with California milk can be identified by the Real California Milk or Real California Cheese seal, which certifies that the products are made exclusively with milk produced on California dairy farms. 

About the California Milk Advisory Board Ice Cream Survey KGRA designed and analyzed this online omnibus survey fielded by Opinion Research Corporation from April 26 through April 29, 2012. The survey reached 1,006 consumers with a margin of error of +/- 3.1%.

About the California Milk Advisory Board The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state's more than 1,600 dairy families. With headquarters in South San Francisco and Modesto, the CMAB is one of the largest commodity boards in the United States. The CMAB executes advertising, public relations, research and retail and food service promotional programs on behalf of California dairy products, including Real California Milk and Real California Cheese. For more information about California dairy products, visit, like us on Facebook at or follow us on Twitter at and Pinterest at

SOURCE California Milk Advisory Board