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Friday, October 12, 2012

Baskin-Robbins "Unmasks" Trick OREO Treat Ice Cream As Its October Flavor of the Month

New Red Velvet Ice Cream Cake Bite and Two New Warm Sundaes Added to the Seasonal Lineup For a Limited Time Only

CANTON, Mass. , Oct. 1, 2012 /PRNewswire/ -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, today announced that it has brought back its "scarily" good Trick OREO® Treat ice cream as its October Flavor of the Month. In addition, Baskin-Robbins has introduced a new Red Velvet Ice Cream Cake Bite to its lineup of individual treats and two new warm sundaes, the Warm Belgian Waffle Sundae and the Warm Brownie Sundae, to its fall menu for a limited time only.

"We're thrilled to bring Trick OREO Treat, which combines our guests' favorite Halloween treats and candies into one festive ice cream, back as our October Flavor of the Month," said Stan Frankenthaler , Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin' Brands.  "To make the fall season even more special, we're also excited to add our new Red Velvet Ice Cream Cake Bite and warm sundaes to our lineup of delicious frozen treats."

In participating Baskin-Robbins shops nationwide in October, Trick OREO Treat features vanilla-flavored ice cream with orange creme-filled OREO® cookies, Baby Ruth ® and Butterfinger® candy pieces, and is available by the scoop - in a cup or cone - or as a milkshake. This fall, select Baskin-Robbins shops nationwide are also offering a rich and creamy Pumpkin Pie flavored ice cream. These seasonal flavors are both available as fresh-packed pints and quarts, so ice cream lovers can bring the flavor home to enjoy with family and friends.*

For an individual treat this fall, Baskin-Robbins is introducing the Red Velvet Ice Cream Cake Bite, the newest member of its Ice Cream Cake Bite lineup. It's an elegant frozen treat featuring Red Velvet ice cream over dark red velvet cake, covered in chocolate-flavored coating and finished with a white rosette. To accompany this mini-dessert, select Baskin-Robbins shops nationwide are offering Red Velvet cake-flavored ice cream with a cream cheese frosting ribbon. Ice Cream Cake Bites are sold individually for a suggested retail price of $2.99 each or $10.99 for a "mix and match" box of four.

For a limited time only, participating Baskin-Robbins shops are also offering two new warm sundaes, which are sure to put a "cherry on top" of anyone's day for a suggested retail price of $4.99 each. The Warm Belgian Waffle Sundae features two scoops of Pralines 'n Cream ice cream topped with warm caramel praline topping, whipped cream and the requisite cherry on top. The Warm Brownie Sundae is made with two scoops of your favorite Baskin-Robbins ice cream flavor and topped with hot fudge, whipped cream, chopped almonds and a cherry.

For more information about Baskin-Robbins' frozen treats and its October Flavor of the Month, visit or follow us on Facebook ( or on Twitter (

*In California, Baskin-Robbins offers fresh-packed ice cream in two sizes: small (12 oz) and regular (1 lb., 8 oz).

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. For the full-year 2011, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.8 billion . Headquartered in Canton, Mass. , Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit

Wednesday, October 3, 2012

Moose Tracks Ice Cream Photo Contest

Moose Tracks launched a photo contest on their Facebook page and they are looking for people to submit creative, fun pics of their friends enjoying Moose Tracks ice cream, Moose tracks in a kooky place or any relation between moose and ice cream!

What will you get if you win, you may ask? Well, They are giving away a full year’s worth of FREE ice cream to the winning photograph!

People can enter by clicking on our tab on the Moose Tracks facebook or directly at

Grand Prize
One proud photographer will win a year’s supply of free Moose Track’s ice cream.
2nd Prize
Second place wins free Moose Tracks ice cream for 6 months.
3rd Prize
Third place wins a grab bag full of awesome “Moosendise” (Moose Tracks swag!)
Contest Instructions
Creativity is at the core of every good ice cream, and Moose Tracks is all about taking a creative approach when developing our legendary ice cream flavors.
Now it’s your turn to get creative with a chance to win Moose Tracks ice cream for a year!
Submit your favorite photo of any Moose Tracks ice cream (Original, Chocolate, Mint, Extreme, etc.) and you’ll be entered to win free Moose Tracks for a year!
Try and be creative and original. What’s the most unique location you’ve seen Moose Tracks ice cream? Maybe you have an interesting way of scooping? Or perhaps you only eat Moose Tracks in the presence of real moose.
If we choose your picture to carry around in our wallets, then you get rewarded with a whole lot of Moose Tracks ice cream to call your own!
What makes a great photo?
  • High quality
  • Uniquely creative
  • It makes us want to enjoy a HUGE bowl of Moose Tracks ice cream right now!
Prize Eligibility
Only persons residing in United States who are at least 18 years of age can enter.
Contest Starts
September 21, 2012 @ 09:00 am (EDT)
Contest Ends
October 08, 2012 @ 05:00 pm (EDT)