From Full Contact News - Sept 27, 2012 - Indulgence doesn’t get more eye catching than this. We’ve redesigned the packaging for our client Cumberland Farms’ line of premium ice cream. The much loved, long time favorite of so many Cumberland Farms customers has a fresh completely new look and is attracting a lot of attention in the coolers.
Dubba's Note: It's been at least two years since I went into a Cumberland farms so I didn't even even realize they had upgraded their pints to "the ultimate scoop", which makes this second generation stuff all the more shocking and appreciated. I'll try to do a review in the near future.