Wednesday, March 20, 2013

Figo Means Cool!

Premium Ice Cream Manufacturer Boulder Homemade Introduces Artisan-made, 
Slow Batch-crafted Figo! Organic Gelato for National Market Launch

Super premium, non-GMO Figo! Organic Gelato, made in the Italian artisanal slow batch-crafted tradition, will debut at Natural Products Expo West in March 2013 with immediate distribution in leading natural foods stores and supermarkets in the Rocky Mountain region, and is positioned to become the leading national organic gelato brand.


Boulder, CO (February 19, 2013) – Figo! Organic Gelato, a super premium, USDA Certified Organic, non-GMO gelato line made by Boulder Homemade Inc., will soon be available in leading natural foods stores and supermarkets in the Rocky Mountain region, and the company is positioning the new organic gelato brand for national distribution in Spring 2013.


As part of a strategic national launch, Figo! Organic Gelato will debut its sophisticated, seven-flavor, slow batch-crafted organic gelato line to buyers and media at Natural Products Expo West, the world’s largest natural, organic and healthy products industry trade show, held March 7-10, 2013, in Anaheim, California.

Made in the authentic, traditional style using recipes created under the guidance of a master Italian gelato maker, Figo!, which means ‘cool’ in Italian, is slow-batch churned by Italian crafted machinery. The ten-gallon Italian-made machines use a proprietary slow-churn process to create an ideal mixture of low air and butter fat, which lends to the gelato’s smooth, creamy and rich texture while creating under one-tenth of a percent of product waste, and a lower fat, premium product.

All Figo! Organic Gelato flavors are USDA Certified Organic, non-GMO, gluten free and egg free.

Committed to Quality and Sustainability
Boulder Homemade’s commitment to sustainability is a driving force in its premium ingredient selection, manufacturing and packaging processes. The company sources certified organic milk from Colorado dairies, and handcrafts its organic ice cream and gelato products in a zero waste, wind-powered facility. In addition, Figo! Organic Gelato comes in BPA-free packaging.

“Each of our unique flavors contains finely tuned ingredient combinations to create a symphony of flavor. Each ingredient is crucial to the overall flavor profile that we feel creates a standout product for the marketplace,” explains Scott Roy, CEO and President of Boulder Homemade Inc., which got its start in 1992 as a regional super premium ice cream manufacturer and retailer in Boulder, Colorado.

Figo! Organic Gelato will offer seven distinctive flavor varieties appealing to a modern taste palate: Salted Caramel CafĂ© made with real caramel; Chocolate Duet, a blend of cocoa powder and molten chocolate; Chocolate Peanut Butter; Coconut Almond Chip; Cool Limone fresh lemon juice and zest; Pure Pistachio; and Vanilla Trio—a blend of Tahitian, Madagascan and Bourbon vanillas.

Figo! Organic Gelato will be available in non-mixed 8-pint cases. The MSRP is $4.99 per pint. The full line of seven flavors will be available for distribution through UNFI Rocky Mountain region and retail placement in Spring 2013 with further regional and national distribution to follow.

About Boulder Homemade Inc.
Boulder Ice Cream has long been known for its homemade style ice cream. Founded in 1992 as an ice cream parlor on the Pearl Street Mall in Boulder, CO, its ice cream was made using salt and ice churns – famous for creating rich, dense and creamy ice cream. In 1998, the company expanded with the introduction of pints of all natural ice cream into leading natural foods stores and supermarkets. With the launch of Figo! Organic Gelato for the national market, Boulder Homemade Inc.’s legacy of artisan, handcrafted ice cream is alive and well more than 20 years later. For more information about Boulder Homemade Inc. and Figo! Organic Gelato visit www.bouldericecream.com and www.figogelato.com.

Dubba's Note: Figo was formerly known as Sorano Gelato. It's the same quality processes, same company, just a new look to help expand the customer base.

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