Tuesday, July 9, 2013

Ciao Bella Unveils New Products for 2013

Premium frozen dessert brand announces new additions to flagship gelato
 and popular Greek frozen yogurt lines this spring

FLORHAM PARK, N.J.--(BUSINESS WIRE)--In a sneak peek of its spring slate, Ciao Bella today announced plans to expand its award-winning gelato and Adonia categories, including new novelty items and Greek frozen yogurt flavors.

Starting in April, Ciao Bella will add a new gelato novelty to its national retail offering: Sea Salt Caramel Gelato Squares. The decadent gelato sandwiches mark an inspired addition to Ciao Bella’s established collection of dessert novelties that include the industry and consumer favorite Key Lime Graham Gelato Squares, which are among the brand’s 17 NASFT sofi™ Gold Award-winning products.

“We’re excited to share the Sea Salt Caramel Gelato Square, as it perfectly embodies what makes the Ciao Bella brand so unique,” said Executive Chef Danilo Zecchin. “By pairing our handcrafted Sea Salt Caramel Gelato with our signature novelty sandwich concept, we’re allowing consumers to enjoy a familiar Italian-inspired flavor with an innovative twist.”

Also joining the brand’s 2013 lineup are six new Adonia by Ciao Bella products, including five novelty items (Raspberry Vanilla Bars, Mango Vanilla Bars, Vanilla Squares, Chocolate Squares, and Chocolate Vanilla Swirl Squares) and one new yogurt flavor that infuses the brand’s creamy Greek frozen yogurt line with a nod to its most popular sorbet flavor: Blood Orange Vanilla Swirl.

Adonia by Ciao Bella has received accolades from consumers and media since its introduction last year, gaining praise from outlets including Everyday With Rachael Ray, Good Housekeeping, Huffington Post, O Magazine, Redbook, Shape, Phil Lempert and Women’s Health which recognized Adonia as one of its 125 Best Packaged Foods for Women in 2012.

For the latest news and updates on Ciao Bella’s 2013 products, please visit the company’s website, or follow the brand’s official Facebook and Twitter accounts.

About CIAO BELLA®
Ciao Bella, America’s most stylish dessert brand, began in New York’s Little Italy and has been tempting taste buds for three decades. Beyond ordinary, Ciao Bella’s indulgent collection of gelato, sorbet and new Greek frozen yogurt offers an unparalleled dessert experience by relying on a chef-inspired blend of naturally intense ingredients and a passion for evoking delight in every frozen bite. Offering unique and intense flavors like Blood Orange Sorbet, Key Lime Graham Gelato and Raspberry Greek Frozen Yogurt, Ciao Bella uses only the most select and pure ingredients, resulting in mouth-watering frozen treats that embody both classic Italy and modern America. Ciao Bella has received industry and media accolades, including over 40 NASFT sofi™ Awards for specialty outstanding food innovation and features on The Oprah Winfrey Show for its captivating creations.

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