Tuesday, December 3, 2013

‘tis The Season To Celebrate With Baskin-robbins’ Holiday Ice Cream Cakes And New Flavor Of The Month, Peppermint Bark In The Dark

December Marks the Return of Baskin-Robbins’ Festive Snowman Cake, Candy Lane Cottage Cake, and Snowman and Snow Woman Individual Ice Cream Treats

CANTON, Mass.  (December 2, 2013) – The holiday season has arrived and Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is offering a lineup of festive ice cream cakes and treats to bring holiday cheer throughout the month of December. Available now at participating Baskin-Robbins locations nationwide, Baskin-Robbins’ Snowman Cake and Candy Lane Cottage Cake are unique and tasty additions to any holiday party.


Baskin-Robbins’ holly jolly Snowman Cake is an eye-catching dessert with a whimsical smile that’s appropriate for any holiday celebration. The cake can be customized to feature guests’ favorite ice cream and cake combination, serves 6-8 people and has a suggested retail price of $26.99. For those looking for a smaller treat, guests can pick up a Snowman or Snow Woman Individual Treat made with their favorite Baskin-Robbins flavor. These mini treats have a suggested retail price of $2.49 each.

Baskin-Robbins’ ensemble of fanciful holiday designs also includes the Candy Lane Cottage Cake, a delicious and decorative addition to enjoy with family and friends this season. This show-stopper features a holiday house ice cream cake decorated with M&M’s and mini candy canes and has a suggested retail price of $29.99.


Guests can customize each cake by choosing their favorite ice cream flavor, including December’s Flavor of the Month, Peppermint Bark in the Dark, a new flavor combining crunchy peppermint bark and creamy chocolate ice cream wrapped together with a peppermint candy and white-chocolate flavored ribbon.Peppermint Bark in the Dark can also be enjoyed in a layered sundae, milkshake or Cappuccino Blast®.

“Baskin-Robbins’ holiday cakes and frozen treats really capture the essence and the spirit of the holiday season,” said Stan Frankenthaler, Executive Chef and Vice President of Product Innovation at Dunkin’ Brands. “We’re excited to share our lineup of festive treats with our guests and to offer them fun and creative ways to celebrate this special time of year with their family and friends.”

Guests can also pick up a pre-packed quart of OREO® Cookie Dough Obsession, the winning flavor creation from Baskin-Robbins’ Third Annual Create Baskin’s Next Favorite Flavor Contest. This quart’s special packaging highlights the story of contest winner Liz DeCecco of Eastchester, New York, who created the fun and delicious flavor, which features rich chocolate fudge ice cream with OREO® cookie and cookie dough pieces all tied together with a whipped-cream-flavored ribbon. Guests can find this pre-packed flavor in the freezer at participating Baskin-Robbins locations nationwide.

For a great stocking stuffer, guests can also give the gift of ice cream with a Baskin-Robbins gift card. Gift cards can be purchased in any amount between $2 and $100 at participating Baskin-Robbins shops or online at www.BaskinRobbins.com and never expire. Gift cards can also be personalized online with cherished photos or a customized message, and can be ordered along with a personalized greeting card.

For more information about Baskin-Robbins’ wide variety of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Pinterest (www.pinterest.com/baskinrobbins31).

About Baskin-Robbins 
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,100 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2012, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. For the full-year 2012, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.9 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit http://www.baskinrobbins.com/

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