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Sunday, August 31, 2014

Graeter’s Gives Special Ice Cream Flavor In Hopes To Cure Cancer

Campaign Expands To Cincinnati, Dayton, 
Columbus, Lexington, Louisville & Indianapolis

“Sometimes the best way to cure cancer is with a little cream and sugar,” says Keith Desserich, Chairman of The Cure Starts Now – an international cancer research charity, “and thankfully, Graeter’s once again shows their commitment to the community by funding vital research to help our children.”

You may have already supported the cause and never known it. The bestselling ice cream flavor, Elena’s Blueberry Pie Ice Cream, has grown in its appeal within our community and is now being sold nationwide everywhere Graeter’s is carried. And still today, proceeds from the flavor benefit cancer research in pursuit of a revolutionary “homerun” strategy through The Cure Starts Now.

The Cure Starts Now and Graeter’s team up once again this September in their annual Cones for the Cure campaign. This two-week long campaign will take place September 3-15 at participating Cincinnati, Dayton, Columbus, Lexington, Louisville and Indianapolis Graeter's locations to help spread the word about The Cure Starts Now and its mission to find a cure for all cancers by focusing on pediatric brain cancer.

As part of their continued support for The Cure Starts Now, Graeter's will be giving away free scoops of Elena’s Blueberry Pie ice cream to customers two times during the month of September. Elena’s Blueberry Pie is a special flavor that was created in honor of 6-year-old Elena Desserich, the inspiration behind The Cure Starts Now.

“In many ways, this is where it started,” says Chip Graeter of Graeter’s. “Almost five years ago we joined the charity with the creation of this special flavor and have been committed to the cause ever since. And this time we want to do even more.”

During Cones for the Cure, guests that visit a Graeter’s store during the campaign period have the opportunity to donate a $1 or $5 “Cone for the Cure.” Graeter’s will also offer a $15 savings booklet for every donation of $5 or more to The Cure Starts Now. The element of surpise is what makes this such a great campaign as the two free ice cream days will randomly be announced with the help of media outlets and social media. Be sure to "like" the Cones for the Cure Facebook page at for the latest news about the campaign.

“It may be the very best way to make a difference while treating yourself to the best ice cream around,” says Graeter.

In 2013, nearly 40,000 people participated in the campaign which generated over $52,000 for The Cure Starts Now. To learn more about Cones for the Cure, please visit the website at

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