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Friday, July 14, 2017

Blue Bell releases Sweet ‘n Salty Crunch

New flavor from Blue Bell arrives in stores
just in time for National Ice Cream Day on July 16

BRENHAM, Texas, July 13, 2017 – Celebrate National Ice Cream Day on July 16, with a new flavor from Blue Bell that is sure to satisfy your sweet and salty cravings. And, did we mention this ice cream packs quite a crunch, too?

Sweet ‘n Salty Crunch, a delicious vanilla ice cream loaded with chocolate-coated pretzel bites, chopped roasted almonds and milk chocolate chunks, arrives in stores this week.

“Our new flavor was inspired by the popular snack mixes that combine sweet and salty foods,” said Wayne Hugo, vice president of sales and marketing for Blue Bell. “When developing Sweet ‘n Salty Crunch we tried many different recipes, and combinations of ingredients. But in the end, the mixture of chocolate, pretzels and almonds in a vanilla ice cream received rave reviews from our taste panels”Sweet ‘n Salty Crunch will be available in the half gallon and pint sizes for a limited time.

In 1984, President Ronald Reagan designated July as National Ice Cream Month and the third Sunday of the month as National Ice Cream Day. Each year Blue Bell celebrates with the release of a new flavor. Ice cream fans were dancing in the aisles in 2016, with the introduction of Cookie Two Step, a creamy vanilla ice cream with hints of brown sugar, combined with chunks of chocolate crème filled cookies and tasty chocolate chip cookie dough pieces. Cookie Two Step returned to stores in June.

For more information about Blue Bell and for a complete list of flavors now available in stores visit

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