Friday, October 4, 2013
Moose Tracks would love for you to head over to their facebook page and submit a photo from your summer vacation. The best picture gets a year of ice cream! There's also prizes for second and third place. You don't need to have ice cream in the photo, but it doesn't hurt either. Good luck to everyone that enters!
Monday, September 16, 2013
Baskin-Robbins Launches “The Big Thaw” Contest, Inviting Fans To Vote To Bring Back Their Favorite Ice Cream Flavor From The “Deep Freeze”
Guests Encouraged to Vote Online and Thaw Out One of Baskin-Robbins’ Classic Retired Flavors to Enjoy for a Limited Time in 2014
CANTON, Mass. (September 12, 2013) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced the launch of “The Big Thaw” online voting contest, which gives fans the chance to bring back one of their favorite flavors from a selection of 31 retired Baskin-Robbins ice cream creations from the brand’s famous “Deep Freeze.” Beginning today and continuing through , fans can visit the Baskin-Robbins Facebook page to vote for their favorite classic ice cream flavor. The winning flavor will be brought back from the “Deep Freeze” and will be available for a limited time in 2014 in ready-made quarts at participating shops nationwide. All fans who vote in the contest will receive a coupon for a Buy One Cone, Get One Free coupon.*
Guests can choose from some of Baskin-Robbins’s most popular retired flavors, including:
- Apple Pie a la Mode (Originally launched in 2006) - Vanilla ice cream mixed with real apples, crunchy pie crust and a caramel cinnamon crème ribbon that will satisfy the sweet-tooth of pie lovers everywhere.
- Boston Cream Pie (Originally launched in 1973) - Custard-flavored ice cream with bits of cake, OREO® cookie pieces, and a chocolate ribbon honors its hometown, Boston, Massachusetts.
- Fluffernut (Originally launched in 1972) - This peanut butter-flavored ice cream with crushed peanuts and a marshmallow ribbon is a delicious and decadent treat.
- French Toast (Originally launched in 2011) - Toss out the knife and fork, this French Toast only needs a spoon! Scrumptious French Toast flavored ice cream with gooey maple bread pudding.
- Key Lime Pie (Originally launched in 1972) - This flavor features white chocolate ice cream swirled with a key lime ribbon and key lime cheesecake pieces.
- Lunar Cheesecake (Originally launched in 1969) - Originally introduced in 1969 to commemorate the first spaceflight to land on the moon, this flavor is out of this world with a green and white cheesecake ice cream base loaded with cheesecake pieces combined with a graham cracker ribbon.
- Root Beer Float (Originally launched in 2004) – Refreshing root beer sorbet combined with vanilla ice cream.
“’The Big Thaw’ allows us to engage with our fans in a fun and interactive way and gives them the chance to revisit and reminisce about some of their all-time favorite Baskin-Robbins ice cream flavors,” said Dan Wheeler, Vice President of U.S. Brand and Field Marketing for Baskin-Robbins. “There was a tremendous response to our first ‘Big Thaw’ contest back in 2011, and we’re excited to see what flavor our guests vote to bring back from our ‘Deep Freeze’ this time around to enjoy with their family and friends.”
The Baskin-Robbins flavor library currently holds more than 1,300 notable ice cream flavor creations from the brand’s 68-year history. With more than 7,000 locations in nearly 50 countries, Baskin-Robbins continues to deliver new and delicious flavors to delight the taste buds of ice cream lovers around the world. As ice cream trends change to reflect consumers' cravings for new and popular ingredients, flavors are retired to the “Deep Freeze” to make room for new creations.
To learn more about the Baskin-Robbins’ “The Big Thaw” Contest, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/
BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins ).
* Coupon for Buy One Cone, Get One Free of equal or lesser value. Excludes waffle cones.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2012, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. For the full-year 2012, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.9 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.
Tuesday, August 6, 2013
Blue Bell Ice Cream Fans Get Their Chance To Share A Personal Story Through New "Do Tell!" Online Contest
Winner will receive a VIP trip to Blue Bell's headquarters for a behind-the-scenes tour
KANSAS CITY, Mo. – Are you convinced no one could possibly love Blue Bell Ice Cream more than you? Or, do you have a fun and unique personal story about Blue Bell? Then by all means, Do Tell!
Do you secretly follow Blue Bell trucks down the highway hoping a few cartons might tumble out the back door? Do you hide your half gallon in the freezer behind the frozen peas so the kids won’t find it?
Fans are invited to visit bluebell.com August 1-31, and in 500 words or less, tell their very own Blue Bell story. The contest is open to all Country Club members and entries must be submitted online. If you are not a member you can simply join at www.bluebell.com.
Eight finalists will be chosen by contest officials and their stories will be posted on bluebell.com beginning Sept. 20. Country Club members will then have two weeks to vote for their favorite stories. The entry receiving the most online votes will be named the grand prize winner and will be announced on Oct. 9.
The grand prize winner will receive a VIP trip to Brenham, Texas to see how the “best ice cream in the country” is made. Each of the eight finalists will be treated to a prize packet including various Blue Bell gift items and the best part of all - one half gallon of Blue Bell Ice Cream every week for one year!
“We enjoy hearing from our fans and reading the many letters we receive each year,” said Carl Breed, director of marketing for Blue Bell. “Our Do Tell! contest is one more way for our fans to share their stories. We’re looking for unique, fun and heartfelt stories about Blue Bell.”
To enter the contest or to see a complete list of rules and regulations, visit www.bluebell.com.
Blue Bell Ice Cream is the third bestselling branded ice cream in the country although it is only available in 22 states, including Kansas and Missouri. The ice cream has attracted what USA Today has called "a cult-like following" in the markets where it is sold and among transplanted Blue Bell lovers everywhere. In 2007, Blue Bell celebrated its 100th anniversary at its headquarters in Brenham, Texas, a town of about 12,000 people located 70 miles northwest of Houston.
Wednesday, November 7, 2012
Baskin-Robbins kicks off it's third annual online flavor creation contest inviting fans to create it's next ice cream flavor
Winning 2012 Ice Cream Flavor “Nutty Cream Cheese Brownie”
Featured Nationwide as Baskin-Robbins’ November Flavor of the Month
CANTON, Mass. (November 5, 2012) – Calling all ice cream lovers! Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today kicked off its third annual Create Baskin’s Next Favorite Flavor Contest, which invites ice cream fans to concoct their own original ice cream flavors using Baskin-Robbins’ virtual flavor creator for a chance to have it featured in Baskin-Robbins shops nationwide in 2013.
From now through November 30th, ice cream enthusiasts can become digital dessert chefs by visiting flavorcreator.baskinrobbins.com to virtually mix their own ingredients to create a new flavor. Visitors to the site can choose from dozens of base flavors, a range of ribbons such as fudge crackle or strawberry, and a variety of different mix-ins ranging from cake pieces to confetti sprinkles. New ingredients for this year’s contest include Salty Caramel, Milk Chocolate and Peanut Butter ice creams, Passionfruit, Triple Berry and Salty Caramel ribbons, and Pecans and Blondie Brownie Bites for mix-ins.
“At Baskin-Robbins, creating exciting and delicious new ice cream flavors isn’t just important to us, it’s at the core of everything we do,” said Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin’ Brands. “We couldn’t be more thrilled to extend this unique opportunity to our fans and provide them with the chance to have their flavor immortalized in the Baskin-Robbins flavor library. We’re also excited to bring our reigning contest winner’s fantastic flavor, Nutty Cream Cheese Brownie, to our shops nationwide.”
“I feel extremely grateful and privileged to have been selected as the winner of Baskin-Robbins’ second annual Create Baskin’s Next Favorite Flavor Contest,” said Lien. “It was a surreal experience creating the first batch of Nutty Cream Cheese Brownie ice cream with the Baskin-Robbins culinary team earlier this year. I’m so excited that my flavor will be shared nationwide at Baskin-Robbins shops this November, and I hope ice cream enthusiasts across the country enter this year’s contest to create the next new flavor.”
Nutty Cream Cheese Brownie is available by the scoop in a cup or cone. The flavor is also available in fresh-packed pints and quarts, so ice cream lovers can bring this new flavor home to enjoy with family and friends or to create their own specialty ice cream desserts.*
The Create Baskin’s Next Favorite Flavor Contest is open to U.S. residents, 18 years of age and older. Once the contest closes on November 30th, Baskin-Robbins' executive culinary team will narrow down the submissions to determine the 20 finalists, who will receive free ice cream for a year. Ice cream fans will then vote online for their favorite flavor among the finalists to determine the winner.
In addition to their flavor being featured in 2013 as a Baskin-Robbins Flavor of the Month, the winner will receive a trip for two to Los Angeles which includes a three-night stay at a landmark Los Angeles hotel, car rental, $1,000 in spending money and a trip to Baskin-Robbins’ West Coast training center where the winner will meet members of the Baskin-Robbins culinary team and spend a day bringing their virtual flavor to life. For more information and official rules, please visit www.baskinrobbins.com/flavorcreator.
For more information about Baskin-Robbins and its Online Flavor Creation Contest, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins).
*In California, Baskin-Robbins offers fresh-packed ice cream in two sizes: small (12 oz) and regular (1 lb., 8 oz).
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. For the full-year 2011, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.8 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.
Wednesday, October 3, 2012
Moose Tracks launched a photo contest on their Facebook page and they are looking for people to submit creative, fun pics of their friends enjoying Moose Tracks ice cream, Moose tracks in a kooky place or any relation between moose and ice cream!
What will you get if you win, you may ask? Well, They are giving away a full year’s worth of FREE ice cream to the winning photograph!
One proud photographer will win a year’s supply of free Moose Track’s ice cream.
Second place wins free Moose Tracks ice cream for 6 months.
Third place wins a grab bag full of awesome “Moosendise” (Moose Tracks swag!)
Creativity is at the core of every good ice cream, and Moose Tracks is all about taking a creative approach when developing our legendary ice cream flavors.
Now it’s your turn to get creative with a chance to win Moose Tracks ice cream for a year!
Submit your favorite photo of any Moose Tracks ice cream (Original, Chocolate, Mint, Extreme, etc.) and you’ll be entered to win free Moose Tracks for a year!
Try and be creative and original. What’s the most unique location you’ve seen Moose Tracks ice cream? Maybe you have an interesting way of scooping? Or perhaps you only eat Moose Tracks in the presence of real moose.
If we choose your picture to carry around in our wallets, then you get rewarded with a whole lot of Moose Tracks ice cream to call your own!
What makes a great photo?
- High quality
- Uniquely creative
- It makes us want to enjoy a HUGE bowl of Moose Tracks ice cream right now!
Tuesday, August 21, 2012
Hood just announced the return of the iconic Hood Blimp to New England!
To celebrate its return and the company’s long-standing partnership with the Boston Red Sox, Hood is donating a portion of sales from its Hood Red Sox Ice Cream and Novelties to the Red Sox Foundation. Hood has also launched the “Hood Blimp Spotting” campaign, where each photo of the Hood Blimp shared via social media channels will give fans a chance to win Hood/Red Sox prize packs including a Hood Ice Cream party, Red Sox tickets, and the grand prize – a ride on the Blimp.
You might be interested in the Hood Ice Cream giveaways via the Hood Blimp Spotting campaign:
- August 18: Hood Ice Cream party featuring Wally the Green Monster
Prize: Hood Ice Cream party with special guest Wally the Green Monster
- September 8: A Year of Hood Ice Cream
Prize: Hood Ice Cream for One Year
So, for example, if you see the blimp, take a picture and tweet it with the hashtag #HoodBlimp. You can see some examples on their twitter feed. You can also post the picture to their facebook page. You can enter once per day, and there will be one winner a week.
Need more info? You can read more with the official press release here.
Monday, July 30, 2012
Looking for a good way to cool off in the summer heat? What better way to do that than with 1,000 ice cream bars to share with your family, friends or neighbors. That’s exactly what Snickers Ice Cream is giving its fans a chance to do.
SNICKERS Ice Cream is taking to Twitter to award fans with free ice cream, and they’re making it easy for you and your readers to enter for a chance to win. All you need to do is tweet @SnickersIceCrm and tell how you would share 1,000 Snickers Ice Cream bars. The three fans who answer most creatively will win 1,000 deliciously cool Snickers Ice Cream bars. Entries are being accepted now through midnight (ET) August 9th, and winners will be announced via Twitter @SnickersIceCrm.
Full contest rules and guidelines can be found here: http://twitdoc.com/18R0.
Tuesday, July 10, 2012
Baskin-Robbins Celebrates National Ice Cream Day with Twitter Sweepstakes for Chance to Win $260 in Baskin-Robbins Gift Cards
CANTON, Mass. (July 10, 2012) – With National Ice Cream Month in full swing, Baskin-Robbins, the world’s largest chain of ice cream specialty shops, commissioned an independent survey of 1,000 U.S. respondents to get the scoop on how Americans plan to enjoy ice cream this summer. According to the survey, 82 percent of Americans plan to enjoy ice cream during National Ice Cream Month this year.
“National Ice Cream Month is a great time to celebrate the special place ice cream has in our lives and to enjoy your favorite flavor with friends and family,” said Dan Wheeler, Baskin-Robbins’ U.S. Vice President of Brand and Field Marketing. “We’re excited to share some insights into America’s ice cream preferences from our survey, and to give one of our fans $260 in Baskin-Robbins gift cards through the Baskin-Robbins National Ice Cream Day Twitter Sweepstakes.”
We All Scream for Ice Cream
· Seventy-seven percent of respondents said they eat ice cream at least once a month, 42 percent said they eat ice cream at least once a week, and five percent said they eat ice cream every day.
· More than 50 percent of Americans would suffer through a “brain freeze” - the brief headache that results from eating frozen treats too quickly - to enjoy their favorite ice cream.
Cup or Cone?
· Seventy percent of respondents prefer to eat ice cream in a cup rather than on a cone.
· More than 60 percent of Americans prefer hard scoop ice cream to soft serve.
What Takes the (Ice Cream) Cake?
· Ice cream cake "took the cake" when it came to shared desserts, with 32 percent of respondents choosing it as the best option for summer parties over other choices such as brownies, pies or cookies.
· Twenty-eight percent of Americans said cake was the best food to pair with ice cream, followed by 27 percent for brownies. Four percent of respondents said French fries made the best food and ice cream pairing.
Finding Out the Flavor Favorites
· Vanilla and Chocolate were tied for respondents’ favorite ice cream flavor, followed by Cookies n’ Cream and Mint Chocolate Chip.
· Hot fudge topped the list for favorite ice cream topping, followed by caramel sauce and chopped nuts.
Don’t Forget the Napkins
· Regardless of the form in which it’s consumed, more than 25 percent of respondents said their children are either covered in ice cream or leave half of it on the floor while eating it, while 20 percent said their kids are "clean as a whistle” while eating ice cream.
National Ice Cream Day Twitter Sweepstakes
To help celebrate National Ice Cream Day, Baskin-Robbins is holding a Twitter sweepstakes on Sunday, July 15, to give ice cream lovers a chance to win $260 in Baskin-Robbins gift cards, enough to keep the ice cream scoops flowing for a year. On that day, followers of @BaskinRobbins who Tweet their favorite Baskin-Robbins ice cream flavor using the special hashtag #BRflavors will be entered for the chance to win. For official rules and additional details about the sweepstakes, visit www.BaskinRobbins.com or follow @BaskinRobbins on Twitter this Sunday.
For more information about Baskin-Robbins and its wide variety of ice cream flavors and frozen treats available this summer, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/
BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins ).
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 6,700 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. For the full-year 2011, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.8 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visitwww.BaskinRobbins.com.
Weekly online omnibus survey of 1,000 respondents aged 18+ fielded June 29-July 1, 2012 by GfK Customer Research North America. The margin of error for this survey is +/-3 percentage points.
Tuesday, February 7, 2012
California's Kelsey Lien's Winning Ice Cream Creation
"Nutty Cream Cheese Brownie"
"Nutty Cream Cheese Brownie"
will be Available Nationwide as the November 2012 Flavor of the Month
CANTON, Mass., Feb. 7, 2012 /PRNewswire/ -- Thousands of ice cream enthusiasts throughout the country competed to be named the winner of Baskin-Robbins' Second Annual Online Flavor Creation Contest. After tallying the online votes, Baskin-Robbins today announced that Kelsey Lien of Santa Clarita, California has won the Online Flavor Creation Contest with her innovative ice cream submission, "Nutty Cream Cheese Brownie."
"Nutty Cream Cheese Brownie," the November 2012 Flavor of the Month, is a flavorful combination of chocolate fudge ice cream swirled with a cream cheese ribbon, combined with walnuts and fudge brownie pieces. To celebrate her winning flavor, Kelsey visited Baskin-Robbins' corporate headquarters in Canton, Massachusetts on January 31, where she worked alongside the Baskin-Robbins' culinary team to create the very first batch of her new flavor.
"On behalf of everyone at Baskin-Robbins, we are happy to congratulate Kelsey Lien on creating such a fun and delicious new ice cream flavor," said Dan Wheeler, Baskin-Robbins U.S. Vice President of Brand and Field Marketing. "This year, we received an incredible number of inspired Online Flavor Creation Contest submissions and we are thrilled to see so many ice cream fans getting involved in not only entering the contest, but also participating in the voting process."
"All of the flavors created sounded delicious, which makes being chosen as the contest winner even more of an honor," said Kelsey Lien, a student at University of California, Irvine, whose area of study is economics and public health. "'Nutty Cream Cheese Brownie' was inspired by my love of baking and is meant to bring family, friends and loved ones together to enjoy a modern twist on the traditional brownie. I'm very excited to share my flavor creation with ice cream lovers everywhere when it debuts this November in Baskin-Robbins stores nationwide."
The Online Flavor Creation Contest began in October 2011 and asked consumers to mix and match their own ingredients to create a signature ice cream flavor from 31 base flavors, a variety of ribbons such as fudge and peanut butter and a copious amount of mix-ins including candy pieces and cookies. Ice cream fans voted for their top 10 favorite flavors and chose the winning flavor, "Nutty Cream Cheese Brownie." For more information on the contest, please visit http://baskinrobbins.com/flavorcontest/.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,600 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is a subsidiary of Dunkin' Brands Group, Inc. (NASDAQ: DNKN). For further information, visit www.baskinrobbins.com.
Thursday, July 7, 2011
Mixology class is back at Dunkin' Donuts with new flavor combinations and Frozen Fridays on Twitter
New survey on summer drinks shows that 93% of Americans
plan to spend more on frozen beverages this summer
CANTON, Mass., June 30, 2011 /PRNewswire/ -- For years, Dunkin' Donuts' guests have demonstrated their creativity when craving a Coolatta® frozen slush drink by mixing existing flavors into cool new combinations. This summer, Dunkin' Donuts, America's favorite all-day, everyday stop for coffee and baked goods, is once again celebrating the flavorful fun of "Mixology" by adding to its menu an exciting array of new and refreshing Coolatta flavor mixes. The Coolatta drink flavor combinations have expanded with the recent introduction of Dunkin' Donuts' new Cherry-flavored Captain America Coolatta® (my review here), which offers more variety and endless combinations. Some of the favorite pairings include: Strawberry & Tropicana® Orange, Coffee & Mocha, Tropicana® Orange & Vanilla Bean, Cherry-flavored Captain America & Strawberry, Tropicana® Orange & Blue Raspberry, and other great flavor combinations.
Throughout July, Dunkin' Donuts is giving people who follow the brand on Twitter (@DunkinDonuts) a fun way to celebrate Mixology with "Dunkin' Donuts' Frozen Fridays." Each Friday in July, beginning tomorrow (July 1), Dunkin' Donuts will invite people to submit their recommendations for unofficial names for one of the new Coolatta frozen slush drink mixes. Anyone who suggests a "cool" nickname using hashtag #DDMIX is eligible for a chance to win a $50 Dunkin' Donuts Card. Dunkin' Donuts will serve up a new flavor combination for consideration each Friday, with one winner per week to be selected by the Dunkin' Donuts social media team. For additional terms and conditions related to Dunkin' Donuts' #DDMIX contest, please visit: http://www.dunkindonuts.com/content/dunkindonuts/en/promotions/socialrules.html.
So how do you "mix" in a frozen beverage like a Coolatta drink or iced coffee in your summer day to stay cool? To celebrate Mixology and the beginning of summer, Dunkin' Donuts recently conducted a survey of 500 Americans to determine the role frozen beverages play in keeping people refreshed and running. According to the survey, Americans are definitely intending to make frozen beverages a bigger part of their budget, as 93% of respondents plan to spend more on frozen beverages this summer. Additional findings include:
One cup is just not enough. Only a third (33%) of respondents drink just one frozen beverage to keep cool, whereas two-thirds (67%) claim they need more than one frozen beverage to cool down. Forty-five percent (45%) said they drink two frozen beverages to feel cool, 12% said they drink three, and 10% said they drink at least four.
The flavor of beverages has an effect on the "cool" factor. Thirty-seven percent (37%) of respondents said coffee is the frozen beverage flavor they prefer to help them keep cool, with vanilla second at 29%. The next most popular flavors are strawberry (16%), orange (10%) and blue raspberry (8%).
Is afternoon the "coolest" part of the day? The early afternoon is the most popular time to enjoy a frozen beverage in summer, as 66% of respondents prefer drinking frozen beverages between 12 pm and 3 pm.
Where is the absolute worst place to be without a frozen beverage? Seventy-five percent (75%) said that being stuck in a car in traffic is the worst, with a subway car / commuter train a distant second at 13%.
"As our survey shows, people rely on iced coffee and frozen beverages like our Coolatta® frozen slush drinks to stay refreshed, get that extra boost to keep themselves running at work and play, and stay cool no matter how hot the temperature," said John Costello, Chief Global Marketing and Innovation Officer at Dunkin' Brands. "With our new Coolatta flavor mixes, inspired by cool and creative combinations that are favorites with many of our guests, we continue to distinguish Dunkin' Donuts as the place to beat the heat with the best variety of icy cold beverages."
To learn more about Dunkin' Donuts, visit http://www.dunkindonuts.com/ or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for five years running. The company has more than 9,700 restaurants in 31 countries worldwide. In 2010, Dunkin' Donuts' global system-wide sales were $6 billion. Based in Canton, Mass., Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.
Burson-Marsteller conducted a quantitative online flash poll among 500 members of the general population who are 18-49, representative of the US population. The poll was conducted June 2nd-3rd 2011 to examine opinions and habits revolving around the summer season. The margin of error for the overall audience is +/-4.38% and larger for sub-groups.
Friday, May 27, 2011
Do you live in Iowa, Minnesota, North Dakota, South Dakota or Wisconsin? Are you 18 or older? Then you can think up a new flavor to submit to Kemp's and maybe you will win the $2500 prize!
Check out more info at kempsnextflavor.com
Dubba's note: site appears to be going for the whole facebook integration thing
Check out more info at kempsnextflavor.com
Dubba's note: site appears to be going for the whole facebook integration thing